Have a Beautiful Logo Design But Don’t Know How To Promote It?

Have you ever wondered why, despite having a beautiful logo, nobody knows your brand? You can use your logo for successful corporate branding if you think beyond just getting a ‘pretty’ logo designed. Putting your logo in your business card is not sufficient because to make your brand truly famous, you have to promote your logo.

Logos play an important role in corporate branding and the online media is a great place to promote your logo. Here is a list of the places where you can use your logo to promote your brand.

1. Website Header- When a visitor comes to your website, he notices the header, therefore, when you put your logo in the header, it has better chances of getting noticed. Your website viewers will instantly get a glimpse of your logo every time they visit your site.

Also, when you place the logo in the header, it works as a navigational tool, because most users click on the logo to get to the homepage of your site. To serve the purpose of navigation, you should separately incorporate the logo in the background and not blend it with the background.

2. Website Call-to-Action- The main aim of a website is to market a product or service and lure customers for the purpose. You should use your logo design effectively in your site pages, and especially near the call-to-action button, to give it more exposure. For example, when you download Mozilla Firefox from their website, the download button shows Firefox’s logo.

3. Use it as Favicon- Have you ever noticed a tiny image beside the URL of a website in the browser window? This small image is called a Favicon. Using your logo as a favicon will help web surfers identify your site easily; especially those using multiple tabs when browsing the net, can easily locate your tab by your favicon.

4. Twitter- When you open your company profile in Twitter, use the logo as your profile picture to encourage millions of online Twitter users get familiar with your brand. Whenever you tweet something, your followers will see your tweet with your logo and recognize you by it.

5. Facebook Fan Page- Facebook fan page has become a major marketing medium for many companies, and can help you too by promoting your brand. For this, you must start using your company logo in the fan page instead of a personal picture of yourself.

Brand is constant. Can you tell the name of Nike’s CEO? Probably not, but you do recognize its logo wherever you see it. Always remember that people recognize a brand, not the CEO or VP of a company.

6. Have a YouTube channel- Using a video of products, tutorial, or even a company introductory video on YouTube, can help you to get more online traffic. Using videos for promotion is a popular trend these days and by setting up your own YouTube channel with your logo as your profile picture, you can benefit from advertising on YouTube. This will give your brand a proper exposure and also increase your search engine visibility.

7. Email Newsletter- When sending newsletters to your potential and present clients, never forget to add your logo in the newsletter. An attractive logo design can capture the audience’s attention much faster than images and content used in your newsletter.

8. Blog Guest Posts- If you write guest posts in other people’s blogs; they earn you the reputation of an expert and also introduce you to a new group of people every time. In guest posts, you can use your company logo instead of a personal image to establish the credibility of your brand.

The primary advantage of online brand promotion is that people all over the world get to know you. By promoting your logo online, you can build an easily recognizable and popular corporate identity. Focus on the channels mentioned above to boost your brand’s image.