Basic Color Ideas for Logo Design

When you are thinking of designing your company logo, you should also seriously consider the significance of colors. Colors are important since people attach meanings to the use of colors.

A professional logo design company has a team of expert designers with good knowledge of the human psyche regarding colors. It is their knowledge of colors that they effectively use to design your company logo effectively.

Here we will discuss the use of some of these colors and how they are applied in logo design.

Red: People associate the color red with energy, vitality, passion and adventure. In logo design, red is the best color to use if you are offering your customers something new and exciting.

Red is the most appropriate color when you are selling food products. Studies have proved that the color red makes people hungry. This is obvious since red is the color of health, blood and activity. Red throws signs of speed. This is the main reason fast food chains are associated with red. For example, the KFC logo is red to make you feel hungry.

Yellow: Yellow is another color that is often used for logo designing. Yellow is related to feelings of happiness, joy, and cheerfulness. Yellow is also associated with sociability and friends going for a quick bite. This is the reason McDonalds combines yellow along with red to make the right impression on their customers.

Blue: Blue has the symbolism of authority, dignity and security. Blue will evoke feelings of power and assurance of your company. Hence, if you are a company dealing with electronics items, use blue to make the right impact.

Green – Green is for harmony. If  you are nature conservation group, community service group, etc, go for green.

Black – Black spells authority, authenticity and sobriety.

Other Colors you can use…

Pink: Pink is the color that evokes love, softness, femininity and health. So, if you are a company that makes greeting cards, baby products, products for women, pink is your best pick.

Purple: The color purple is associated with magic and wonder. You can use purple to target children.

Orange: Orange is the color of youthful vigor. If you are a brand targeting youth, then go for a logo color that is orange.

Brown: Like green, brown is the color of nature. If you are an environment centric concern, then you can consider brown.

In order to design the best logo for your company, do a sound research on the use of colors. To achieve the optimum result, discuss with the logo design company for best solutions.