Impact of Color on Brand Logo Design

Branding is essential for every business. Whether you have a large real estate business or an e-commerce store, without branding it’s hard to establish a strong position in the market. Logo is a big part of any company’s brand identity and you should try designing an instantly recognizable logo for your business.

Colors play a crucial role in logo design. Colors not only add visual beauty to your brand emblem, but it also leaves an impression on the viewers’ mind about your company. We tend to associate colors with certain elements and feelings. Let’s find out the impact of color combinations in logo design.

Logo is the face of your company and it can decide the fate of your business. Logo adds value and pride to a product and encourages people to buy that product. Therefore, you should have a clear concept about color psychology before designing your logo. Wrong color combination can send wrong message to the viewers and damage your brand value.

Colors inspire people to think in certain ways and help people understand your business without saying it loudly. For instance, green reminds us of trees and if a company uses green in their logo, people perceive that company as “eco friendly”. Similarly, white stands for purity (Apple logo) and red stands for power, vitality, passion etc. (Coca Cola logo). If used intelligently, colors can convey the brand message of a company effortlessly.

How Exactly Colors Affect Your Logo

• Logo without Color- Colors are definitely one of the most important elements of a logo, but it’s not everything. When you look at a brightly colored custom logo design, it looks absolutely perfect, but before making the final design, check the logo in black and white format. Remember that your brand logo will be used for different purposes and sometimes you may have to print it in black and white format. Make sure that the logo looks equally attractive and meaningful in color and black and white format.
• Cost of Color- Multiple color combination may look stunning, but it will increase your printing budget. Instead of designing a five or seven color logo, you should use two or three colors in your logo design. You can also use different shades of one color to maintain a visual balance.
• Select Relevant Colors- If you already have a brand color or people associate your company with certain colors; use those colors in your corporate logo design.

How Colors Should Be Combined

• Bright colors make a bold statement. Hence, they should be used carefully.
• Contrasting colors hurt viewers’ eyes, so try avoiding them.
• If you want to add text in your logo, use dark colors to write the brand name and catch line.
• Every color has its own story. Choose the colors that match with your products and services. For instance, if you run a software development company, blue is the ideal color for your business.

Colors help people identify a brand anywhere in the world. Think about Coca Cola red. Their logo made the color so popular, that even if you don’t see their logo in an ad, the red color helps your recognize the brand. For your corporate logo designing project, you should take professional help and hire a logo design company.