Decrypting Some Common Things Clients Say to Creative Logo Design Professionals

Designers can easily talk to each other regarding the ins and outs of creative logo design. But when it comes to interacting with a client, it becomes difficult for them to explain the intricacies of the designing process. It also becomes a bit irritating for the client as well. In this article, you will find a discussion about how to decode the actual meaning of what your clients say to you before, during and after the design process.

“I just don’t like it”: It means that they are not satisfied with what you have come up with. In that case, you may have to redo the entire thing. To avoid such challenging, frustrating and time-consuming situations, it is advisable that you make a creative brief inquiring about what elements should the design contain, the targeted demographic, the core message, the main objective, the deadline and the budget.

Having a clear idea about all these will help you churn out a logo that has the chances to being accepted on the first go.

“Can we have a logo a little larger in size?”: It is the job of designers to expand the focal elements to maximum size. So, when a business owner gives you the responsibility of creating his company emblem and tells you to make things a little larger, he is actually trying to tell you that the focus has been put on the wrong element. He intends to focus on something else.

If you are faced with this problem, request your client to rate the content in the design in order of importance. This will give you a clearer understanding of what he really wants you to focus on and what you can focus less on.

“It was my idea…”: Business owners are generally very protective about their company’s image. Those who create a rough of their logo design themselves, are even more protective. They do not want you to create something from scratch, they want you to work on their idea. So, if you have been hired by a man like this, you have to show him the best thing you can come up with. Show your maximum potential by using your knowledge, creativity and experience. However, you must start off only after listening intently to what he has to say.

“Let us change the layout a bit..’”: If you have submitted your idea for approval, and you get a reply from your client like the aforementioned, she is not showing disrespect to your creativity. What she is trying to do is call your attention towards some very noticeable elements in the concept. In this situation, take a closer look at your concept and pay special attention to – the placement of the emblem and the tagline; the negative space (this is very important because little to no negative space makes the entire creation look very congested), and whether or not the colors are easy on the eyes.

Try to find out from her what is the element that she does not like at all. This is what your new layout will depend on.

If they do not respond at all

Though this does not happen very frequently, this indicates a bad sign for you. For the client, however, not responding to you means getting a complete work without even paying for it and that too without having to communicate with you.

If faced with this type of a situation, follow-up for as long and as frequently as you can.

In the end, please keep in mind that conflicts with clients are natural. You have to have an open mind and have as good communication with your client as possible.