Adaptive VS Responsive Web Designing

A vital part of a business in today’s date has to be its website. A user-friendly and easy to navigate website across all platforms is something that reduces the bounce rates and interests the audience even more. The only thing that you will have to keep in mind here is that the business website design has to be compatible with all screen sizes and types of devices. But wait! If the aim is to make a website accessible to all types of devices, you would need to know how to do so. The two ways a web design company can deal with this question are by incorporating either an adaptive, or a responsive design, but both of them have advantages and disadvantages.

What is adaptive web design?

Web designer Aaron Gustafson, in the year 2011, introduced this kind of web design, more commonly known as the progressive enhancement of a website. Technically speaking, an adaptive web design adds JavaScript-based enhancements to the CSS media queries and changes any website’s HTML markup to suit the device capabilities.

As confusing as it might sound, an adaptive business website design isn’t all that complicated. What many people mistake about adaptive designs is that there need to be two websites catering to different devices, but that is not the case. With all the technicalities that go behind designing a new website, adaptive designs maintain all content in a single place and shares them with all visitors.

What is responsive website design??

Responsive website design is one that requires only one layout that adjusts to fit all screens. Interestingly, responsive websites were coined much before adaptive, in the year 2010, by Ethan Marcotte. The central idea behind this thought was to have web pages that can be placed strategically to fit in the device’s screen.

In technical terms, a responsive website design would use media queries that target breakpoints to adjust the layout, scale images, and wrap text to fit all screens. HTML, CSS, HTML 5 and CSS 3 are the four languages which can bring to live such a website design.

What are the differences between the two website design types?

The differences between an adaptive business website design and a responsive web design are very few, but they are crucial to the kind of business you have and the user experience you want to get.

When it comes to a responsive design, the most significant benefit is that it is seamless and uniform, providing pleasant user experience. It also gives you templates to use in abundance, where you can create SEO friendly content to ensure your website ranks high. A few cons of the type comes to the fore when you get a less screen size design control, and long mobile download times.

As far as adaptive design is concerned, with its “one-size-fits-all” motto, it gives the designers the freedom to build the best user experience according to every single device there is. In case of such a design, the mobile devices can sense the user’s environment, and the designers can optimize the advertisements as well. Speaking of the disadvantages, an adaptive website is labour-intensive, and it is extremely tough to optimize according to the search engine as well.

Conclusion:

While choosing between an adaptive and responsive website design is extremely tough, it is always better to engage the services of a professional design company. Logo Design India is a more than a decade old website design company in India that offers all kinds of designs. The website developers are experts in their fields, enabling the company to provide a quick turnaround time. To know more, get in touch with Logo Design India.