5 Logo Design Mistakes You Should Avoid

Logo is the identity of a business or an organization. Not only businesses but a lot of non-profit organizations, NGOs, schools etc. have their own logos. Logo helps in branding; with a properly designed logo it becomes easier for the marketers to position a business, a product, a service or a concept in the market.

One thing you should keep in mind while designing a logo for any organization – logo is an intellectual property and it is an asset for lifetime. You will not get the chances to go back and change the logo as it would be bad in terms of branding. Any mistake done at this stage is beyond rectification.

Here is a list of 5 mistakes that is very common while designing a logo. Check them out and avoid them.

Not keeping the target audience in mind:

This is very important. Do not design something that is difficult to comprehend for the target audience. You should know where to stop your creativity flowing and how to blend little bit of reality in the design. Make sure the logo can reach out to the target audience the business is going to target.

Not paying attention to the Color Combination:

This is applicable when you design a logo for products or services of an established brand. You need to keep in mind the color combination used by the parent company. Make sure the logo for the new product goes well with the other logos under the same banner.

Not paying attention to the Theme:

All products, services or businesses can be categorized under some broad themes such as:

• Arts
• Entertainment
• Fashion
• Garments
• Health
• Travel
• Sports

And so on. You need to keep this in mind and come up with a logo that fits well in the category. As a designer it is your responsibility to do a market research and see how the other players in the segment have designed their logos; and then decide whether a sober and simple or trendy and fashionable logo would be good.

Copyright breach:

While doing your homework you can come across interesting logo designs. Be very careful when you design yours; your work should not have significant similarities with the logo of any other brands. Even when you do not have any intention to copy, sometimes you just repeat the same strokes, colors or shapes that you saw somewhere else. It can be a legal issue later on; so avoid such things carefully.

No market research:

A little bit of market survey is good; if you cannot organize a qualitative or quantitative market survey on a large scale, do it in your own way. So the design to others and record the reactions. Make suitable changes if required.