Some Great Ideas for Your Corporate Identity Design Project

As logo designers, we always search for sources that will allow us to express our creativity. These can include books, work of other designers, and even art movements. In this article, we will exclusively focus on few art movements that introduced changes in the logo design industry. You can study these art movements and draw inspiration from them.

Hard-Edge Painting

This art genre was introduced by famous American painter Frank Stella. It lays utmost importance on simple stripes and forms that contribute in the creation of bright pictures. It reinforced the belief that ideally, a designer should lay utmost emphasis on designs, rather than client specifications.

The disadvantage of using this art genre is that if you are creating business logo design, it may not help you to fulfill your purposes. This is because hard-edge painting ignores the rule that a design should highlight values of a company. Still, you can consider this art genre for adding interesting touch to your corporate identity design.

Tibetan Art

Boasting of a rich cultural tradition, Tibetan art can be a good source of inspiration for any designer. One of the most famous icons of Tibetan art is the hand gesture that highlights respect and happiness. Another icon is the lotus, which represents fulfillment and fertility.

If you are associated with a logo design company, check whether the client is fine with the idea of using Tibetan art as your source of inspiration. This is important because such a strategy can create the impression that the company is spiritually inclined. If your client hates the idea of creating such an image, use Tibetan art for your next project.

African Art

Traditional African myths and rituals had a powerful impact on African art. Furthermore, for creating designs and art works, African artists opted for a spiritual approach.

Therefore, it is hardly surprising to find that figures and masks play a dominant role in African art. Designers can take help of this approach to create eye-catching designs.

To include the essence of traditional African art in your designs, opt for heavy abstraction. This will allow you to create simple and yet, powerful shapes. Depending on your requirement, you can use abstraction and cheerful colors in the designs.

Alternatively, reduce the abstraction and opt for familiar shapes that will make people recall African art. Remember that even a simple thing, such as a child’s profile can take an interesting meaning, if you add dominant patterns of African art in the logo.

Light Painting

Famous light painters can include Pablo Picasso and Gjon Mili- a renowned photographer. By manipulating light sources, Picasso developed beautiful images. As a passionate logo designer, you can use these creations as your sources of inspiration.

Many logo designers worry about the fact that creating inspired designs can make people label them as unoriginal. However, this is a wrong idea. You can always draw inspiration from existing ideas and change them to create intriguing designs. Therefore, look for inspiring sources and adopt the ideas, as required.