Tips for Creating Hidden Logo Designs

The purpose of hidden logo design is to send a powerful message to the target audience. However, the trick lies in making the message subtle and yet distinctive.

Let us consider the example of FedEx logo. It has a simple design and many people fail to notice that a hidden arrow exists between the alphabets ‘E’ and ‘X’. The arrow represents the organization’s progress over the years. This example highlights the main aim of hidden logos – to conceal a brilliant concept within a simple design.

Creating hidden logo is a difficult process and requires creativity, a sharp eye, and the ability to deliver messages in a clever way. We provide few tips that will help you to come up with hidden and yet interesting logos.

Pay Attention to Negative Space

One of the most crucial aspects of hidden logo is the negative or white space. Negative space is the one that exists between various elements of the website and plays a crucial role in defining the contents of a positive space.

Intelligent use of negative space can allow you to hide three or more objects within a single subject. The logo design of ‘Hope for African Children Initiative’, for example, utilizes this technique effectively. While Africa represents the subject in this hidden logo, a child’s face and an elderly figure are placed subtly on each side.

Mend and Bend Numbers

If your client’s company name includes any digit or number, you can opt for this technique. Play with numbers in interesting ways so that they ultimately acquire the shape of hidden numerical logos. ‘Five-Ten’ logo, for example, is created for an enterprise that specializes in outdoor sports footwear.

The designers played with the numbers 5 and 10 in innovative ways and combined them to form a single symbol.

Typography is Crucial

You can create hidden logos by twisting alphabets and typography. Continue experimenting, until you manage to place a clever message within the design. The logo design of ‘My Fonts’, for example, is stylish and yet manages to touch hearts. If you look closely at the design, you can observe that the letters ‘My’ represents a human hand.

Use Symbols Intelligently

Using symbols is another way you come up with engaging hidden logo designs. While experimenting with symbols may initially appear simple, the reality is different. The symbol must be relevant to the image of the company and the message it wants to deliver.

The logo of ‘Yoga Australia’, for example, highlights the image of a woman practicing yoga. However, sharp observation will help you to identify the fact that the symbol has been twisted in a way so that it assumes shape of the Australian map.

Creating logos that are boring and uninteresting is not exactly a difficult job. The trick lies in coming up with simple logos, which contain hidden messages. Opt for brainstorming sessions and study hidden logos of famous brands. And yes, a quirky attitude and an intense desire to experiment will always help you to create fascinating designs.