5 Terrible Things You Can Do To Your Logo Design

Logo design is no child’s play. An original and meaningful logo can help establish a brand immensely, but at the same time, a poor logo design can destroy a well established business’ reputation. If any business owner thinks that a logo is nothing important and anyone can create it, then he is making a huge mistake. Logo design must be handled carefully and done by professional logo designers only.

When a company owner plans to design a logo for his company, he must realize that it’s not just a signboard outside a store, it will be the emblem of trust and goodwill that his clients will relate to and recognize even in the distant parts of the world.

A business sells products due to the brand reputation its logo creates. People don’t understand the specifics of a high-end product. What they rely on is the brand, and logo is the flag of the brand. Do you really understand what “retina scan display” is or what “iOS4” really does? You don’t! Still you buy iPhone 4 because Apple developed it.

To create and retain the brand value of a company, logo designers must be very careful while designing a logo. Here is a list of the things that blunder logo design:

1. Controversial Design– Being famous for all the good reasons can help your business grow. “Any publicity is good publicity”, but do you want to be remembered for the wrong reasons?

You don’t want to be remembered as a company whom people gossip about. Avoid controversial designs that hurt people’s tastes, religious beliefs or nationality, are racist or sexist, and plain offensive.

2.    False Advertisement– If you want to create a positive image for your company, your logo’s design should reflect it. Imagine a customer’s reaction when he uses your company’s product that promises to be 100% natural and is not!

Don’t come up with motifs like plants, trees, etc to advertise eco-friendly products if you are really just selling synthetic stuff.

3.    Juvenile Design– A logo’s design must be done by an experienced and professional logo designer. If you want to save money and hire an amateur logo designer, the final product is bound to be poor.

4.    Copying A Famous Logo– If your logo looks too similar to a famous logo, people will mock you. Originality will be highly appreciated

Some designers may copy designs and pass it off as inspiration. However, if people recognize the resemblance between two logos, they will either take your company as being fake or a subsidiary of the established brand they know.

5.    Meaningless Designs– Your logo must tell your customer what you do and what your future mission is. If the public can’t understand what your business does, they won’t be interested in you. Of course, the Apple logo hardly tells people what the company does, but is still extremely successful because of the uniqueness of design.

If you are a new company and just starting out, avoid drastic experiments like Apple. Establish your brand and then go for a change if you must.