5 Reasons Why Eminent Brands Fade Despite Good Logo Designs!

A lot of people talk about ‘brands’, but only a handful understand the meaning and most misinterpret the idea behind it. Businesses, entering the market with their products, must attract new customers by telling them about their products. A brand acts like a single, credible quality by which your products will be known and identified. Building a brand, or an easily recognizable product identity, is therefore, important.

A compelling logo design can help to convince your targeted audience of your merit and reason why they should opt for your products instead of your competitor’s. However, to make your brand successful,  logo designing isn’t enough.

You must avoid the following to stop your brand from fading from the customer’s mind:

1. Temporary Brand Goals

Brands may falter due to short-term or temporary brand goals. There are companies whose primary business focus is reaping high profits. Profits are important; it is the lifeline of any business, however, it is important to lay out your product benefits before selling them to your target audience. Chasing profits without earning the trust and admiration of your customers will do you no good. A brand not credible is a brand bound to fade.

2. Treating Brands as Products

Treating brands as mere products means making headway to inevitable doom. For instance, if McDonalds served only American fast-food without amusement, there would be no difference between a roadside shack and McDonalds! The brand satisfies its customer’s taste buds with fun, entertainment and convenience accompanying! That’s its USP (unique selling point) and why it has become popular with the young and old alike.

3. Not Adaptable to Change

Not being flexible and adapting to changing customer preferences is another reason why brands may fail. Quite simply, if you can’t give your customers what they need from you at any given moment, their interest is bound to fade. Apple, for example, has and continues to come up with advanced products and their versions with enhanced features every six months to keep up with technology, as well as satisfy its customers with the latest in technological development.

4. Failing Customer Expectations

Coke tried to introduce the ‘New Coke’ with a different taste and flavor but failed since customers found Coke touting a ‘Great Taste’, false.

It all boils down to getting your money’s worth from any product. False claims do more harm to a product than does any actual lack of merit. If your garment is prone to shrink after one wash, don’t claim it will not. People are less likely to notice the slight fade in color, but will certainly watch out for a comfortable fit post washing.

5. Not Monitoring the Brand Health

Brands may fail if businesses don’t monitor their brand’s health regularly. Improve your brand before it fades; take customer feedback seriously. Remember, it is easy to revive an unsuccessful product but hard to revive an unsuccessful brand.