Things to Keep in Mind While Designing an Infographic

With the inception of the internet, good design has become a primary requirement for every website. The internet has turned out to be the playground of designers with more and more number of online businesses growing appreciative of the fact that, well-executed designs definitely catch the attention of the viewers and keep them engaged. This led to rise of the infographic which is now a happening trend in the field of online marketing.

The main purpose of infographics is to present information in a visually appealing manner which is easy to interpret. But, the thing to note here is that, it is not all about interpretation but offering a universal conclusion to the viewers. With the growth of the internet, infographics have become a lot more eye-catchy, filled with fascinating information represented in an enthralling manner. Infographics have become so much popular these days that even brands like Google, The New York Times and USA Today are making use of infographics to disseminate information to the audience. Businesses, large and small, are using them to develop their brands, educate the customers as well as enhance their search engine ranking. Thus, it has become crucial for designers to know how they can design outstanding infographics that immediately grabs the viewer’s attention. The following things need to be kept in mind designers if they really want to stand out amongst the crowd with brilliantly designed infographics.

Infographics are Mostly about Data

There is no doubt about the fact that infographics need to be visually stimulating to catch the attention of the viewers. However, taking an approach only from a design point of view isn’t right as data forms the foundation of infographics. Designers should take out the time to learn what the data represents, what’s unique about it, where it is from and much more to come up with a unique and interesting infographic. The idea is to combine good design with interesting and useful data so that viewers can enhance their knowledge from the infographic presented to them.

Clean and Well-defined Layout

Since, the main purpose of an infographic is to represent an idea to the audience it should be engaging enough to draw their attention. The entire should be designed in a way that, audience can easily go through it as well as understand the purpose of the infographic. The concept of the design should be based on the fact that the, idea is to represent information in a story-telling manner so that it appears like a story book to them which they find interesting and appealing.

An Attractive Title

Title is a crucial component of an infographic. This also holds true for different types of blogs, articles, PR’s and more. Title happens to be the first thing that the audience notices that draws them towards the content. In fact, majority of readers move towards content only if they find the title catchy and interesting enough. Thus, it is always advisable to use some extremely catchy or one that can easily elude the audience towards reading the content.

Less Amount of Text

With the advent of the infographic, the web has been blessed with a new way of displaying information. It is important for the designers to make sure the quick grasping capability of an infographic is used to the full extent to only keep the desired amount of text within it. Too much content can make the entire infographic seem like a new type of blog or article designed in a clever way that disinterests the viewers.

Typography Holds a Lot of Value

Being ignorant about the typography to be used within an infographic design is certainly not going to help the cause. While designing an engaging infographic, designers need to focus all their creative energies on the headings and title of an infographic. Eye-catchy and fun fonts can be used in the title to attract the viewers. Headings are also a vital part of an infographic as they break it up into meaningful segments and make it all the more interesting to the audience.

Setting the Target

Before commencing with the process of designing an infographic, designers should be well aware of the topic as well as its purpose to set a proper end goal. The overall design should be based on that purpose. Infographics designed for educational purpose will obviously have a different design as compared to an infographic used by a company for its marketing purpose.

Final Words

Though, these happen to be the important things to consider while designing an infographic but, there are times when it can divert away from these points and still succeed immensely when it comes to engaging the users. These crucial points can guide designers towards designing stunning infographics provided they make efficient use of their designing skills and common sense.