Symbols – Dynamic Tools for Creating Brand Logos

Symbols are one of the most dynamic tools that graphic designers use to create logos for specific brands. While designing a logo for a company, it is utterly important to define its identity and communicate explicitly how the company likes to be perceived by the customers. A well executed creative brand logo design conveys clearly about the company to everyone who would be interacting with the logo. For the designers, it is important to note the elements that would provide it the power to be effective and define the company purpose as well. In the arena of design, a symbol is generally a blending of graphic elements in order to convey a message through an image. This is the reason why symbols are so integrally related to the logo.

How can symbols influence branding?

Branding is an important aspect for social, business and other collective identities. Thus, it helps the customers to identify and classify the services as well. Where there are brands, there is competition. As a result, logos are important to distinguish them. For instance, if you take a look at the web telecommunication industry, there are several service providers. However, it is the logos and the symbols included within it that helps the customers to identify and distinguish them. Thus, the symbols are crucial in establishing the brand identity.

Here are certain tips that can be used while including the symbols in the logo designs:

Telling a tale

Telling stories through a logo is important. In this regard, it is vital what kind of symbols you are choosing. Simply incorporating a pretty face is not adequate to represent the identity of an organization comprehensively. Therefore, it is important to research properly before deciding upon a symbol for the brand logo.

Symbols must serve multiple purposes

It is significant to analyze the symbols for creative brand logo design. There are several aspects that have to be taken into consideration while designing a logo. For instance, the target audience and, of course, the cultural and social contexts must be kept in mind before getting down to the business. If an organization is aiming at international business endeavours, it must be remembered that one particular symbol might have different meanings in two different cultures.

Using multiple symbols

This is a practice that should be avoided while creating brand logos. The problem with using several symbols is that they might represent conflicting ideas. As a result it is better not to overload the logos with symbols. However, it is fine if the designer is combining two or more relevant symbols within the logo. Overall, the logo must be able to suggest a cohesive message.

Use symbols that are interactive

Anything that is representing a company visually must be able to define it. This is the primary idea behind designing a logo. It is hoped that the potential customers as well as the other viewers are capable of understanding about the company. Therefore, it is mandatory that the symbols blend with the brand. It is always helpful if the symbols used are interactive.

Whilst designing a logo it is important to comprehend the difference between a symbol and logo. The latter is self sustaining. There are several brands that do not use a symbol in their brand identity yet are well reckoned. Similarly there are various popular brands that use symbols which have become integral in representing them. For creative brand logo design it is vital to decide at the initial stages whether the company is interested in using a logo.

Final Words

It is often being said that “an image can say a thousand words”. Symbols can be considered as mixtures of graphic components which can easily letters or words. Though, it is certainly not an easy task to pick the right symbol for a logo design but, once it’s done in a correct way, it can surely help to convey a brand’s personality in the most ideal manner.