Speak to your Designer and get an effective Business Logo Design

The designer has to consider certain facts that are crucial for the development of a logo in accordance to the nature of the business and check if the design meets all those criterions effectively. As such, the designer needs to know certain things about the business, the logo of which he is going to design. A logo should be unique as well as simple to enable the company meet its goal.

If the designer is simply handed over the job of designing the logo with very scarce information, he/she might end up with a design based on his/her assumptions about the business regarding the customers, business profile and goals of the business. The final product, thus, may end up reflecting solely the personal preferences of the designer and his/her personal assumptions about the business. Instead preparing a creative brief about the following aspects for the designer and handing over the same to him/her will help in creating an apt design making use of the creative capabilities.

Introduction about the business

A proper introduction about the business is essential for the designer to get a fair idea of what the business is actually into. Describing the business, giving an overview with respect to marketing history, services and products of the company as well as aim of the creative brief will help the designer further in the design process.

Industry to which the logo will cater

Often there are certain companies manufacturing products or offering services that cater to more than one industry. One needs to share these details with the designer so that he/she becomes aware of the strategy of company if it wishes to focus on products in a single or multiple industries. However, if one is planning to sell products across various industries, designing a logo like that of Apple, i.e. being more abstract definitely makes more sense.

Idea regarding perception of the company by the customers

Giving the designer a clear and fair idea about the customers and letting them know what exactly one wants the customers to think as they come across the logo will actually make the designing process easier for the designer as he/she can metaphorically step into the shoes of the customers and read their minds. Letting the designer be aware of the perspective or emotional response that the company wants to draw from the customers will allow the designer to be sure of the objective and thereby generate a good and effective starting point.

Nature of competition

The competitive landscape must be clear to the designer so that he/she comes out with a cutting edge design to let the company have an advantage over its competitors. Information regarding intensity of competition in the market as well as the main competitors of the particular business concern must be given to the designer.

Project details

Details of the project are important to the designing activity as the design needs to be in accordance to the project requirements. Explaining the scope of the project, purpose of the same, deadline of its completion as well as its marketing agendas will result in easing out the cumbersome process of designing on the part of the graphic designer.

Long Term Goals and Objectives

The goals and objectives of the organization set for the long run must be given to the designer. The objectives of the project such as the leads it needs to generate, sales it will achieve need to be clearly mentioned to the designer. If a company has plans of expansion in the near future and wishes to accommodate the logo for the same, it has to make sure that the designer is also aware of all these facts to come up with an effective design.

The mission and vision of the company needs to be explained to the designer to make him/her get an idea of the picture the company wishes to paint for its target audience. This is essential for the designer in choosing the styles, fonts and colours accordingly.

Mediums of communication

The mediums of communication that the company wishes to engage in to converse with its clients and audience and convey its message should be mentioned to the designer. These mediums may include video, web, email, print, PR, etc. the designer also needs to make sure that whether the particular project is for being coordinated with any particular event, marketing strategy or promotion?

Value proposition

The designer should be aware of the proposition of value for the customers that the company wishes to convey through the logo so that he/she is able to design a fitting logo for the business concern. The benefits along with the values that the products will provide to the customers need to be highlighted through the logo. The designer needs to aware of the unique selling features or points of the product and services of the company.

Addressing the wants and fears, needs and desires of the target customers and how the use of the products and services will result in overcoming all those may also be kept in mind while designing the logo.

Budget constraints and design preferences

The budget of the project should be approximately notified to the designer so that the design does not cross the budget and the designer keeps the same in mind while designing the logo.

Any particular preference with respect to the style of the logo, the font, techniques of illustration, size, color, format, etc need to be communicated to the designer. This will result in getting a similar logo design that will in turn be in accordance to the feel and look of the logo as desired by the company.

Contact information

Contact information must be shared to the designer to let him/her know whom to be contacted in case of any clarifications and questions. Parties who must be kept in the loop with respect to reviews, discussions, etc need to be named to the designer.

Target Audience
The target audience that the company wishes to attract should be clear to the graphic designer. The buyer personas (of the target audiences of the organization) require to be established in writing so as to assist the designer in the massive job. The look that may attract a person might not go equally well with the projected target audience of the company. Sharing these buyer profiles with a designer and identifying specific traits of other brands are also helpful.

Timeless and elegant design

The business logo design needs to be elegant and timeless so that it becomes fruitful for the present as well as in the long run. Trendy logos are okay for the contemporary span but may be rendered ineffective and embarrassing if featured in the long term. Outdated designs are certainly potential threats to the image and reputation of an organization in the long run.

Design forms the very foundation of communication and thus designer with his art work is very important a part of the project. Inspiring a designer to come out with a befitting logo is actually giving her/him the very message or feeling the company wishes to convey through its logo. The concerned people of an organization need to keep in mind that apart from the designer, they also play a vital role in the designing process without whose inputs, the designer how brilliant he/she may be, will not be able to deliver an appropriate logo for the concerned business organization.