How to Select Your Brand’s Ideal Color Palette

Once you’ve finished designing an eye-catchy and reproducible logo for your business, it is time to give a thought about the color. Before choosing any color, you need to be well aware of the fact that, every color group symbolizes something different which plays a crucial role in the way humans perceive various things. This in turn can influence the intentions of the customers. Color is one of the most important elements of your brand that helps to build a strong personal brand identity. These are some of the elements that you should consider while selecting your brand’s color palette.

Decide What You Want to Convey

It is your business and thus, you are the best person who knows its goals and strengths. Therefore, while deciding upon the color palette, think clearly about the message that you want to convey to your target audience. It is always a good idea to look at the personality of your brand and the virtues that you wish to highlight. Is it innovation, speed, compassion, efficiency, intuitiveness? If you are aware of the tone then, choosing the right color becomes a much easier task. Proper identification of the focus can guide you in the right direction towards choosing the best colors for your brand.

Colors can Translate into Different Meanings

When you have a brand with international exposure, you need to be aware of the various symbolic meanings the color palette of your brand can convey in different cultures. For example, the color white is a symbol of purity in western cultures whereas in a few eastern cultures it symbolizes death. A little bit of cultural sensitivity and foresight can pave the way to make effective color choices. Check out what different colors are associated with that will aid in picking the right color palette.

• Green: Nature, rebirth, growth, youth, prosperity
• Blue: Wisdom, loyalty, integrity, authority, truth
• Yellow: Joy, sunshine, caution, creativity, intellect
• Red: Passion, energy, danger, potency, love
• Orange: Determination, success, vitality, endurance, strength
• Brown: Earthy, plain, orderly, grounded, solid
• Purple: Wealth, royalty, mysticism, luxury, dignity
• White: Cleanliness, purity, refinement, openness, death

Using More than One Color

There is no need for you to stay limited to a single color. You need to decide what you want to emphasize about your business? Is it the variety of products, appeal to youth or diversity of target audience? You can take a look at brands like eBay, Apple, Coca Cola, etc and see how intelligently they have used color palettes for their brand. If you want to keep simple and clean then, using two contrasting colors is a nice idea. FedEx is one of the best examples of a brand using two contrasting colors in a simple yet effective manner.

Always Think Big

If you wish to stand out with your brand then, you need to select color palettes that are way different from that of your competitors. Instead of opting for “what’s trending right now” choose something that keeps you apart. Often at times it has been observed that fads usually fade so staying from it will not affect your brand’s popularity and reputation in any way.

Final Words

While choosing the color palette for your brand, make sure that there is a right balance of heart and head. Instead of getting influenced by what others are following or doing, try to make your own statement by choosing the colors that you think best suits your brand’s personality.