The Power of an Effective Website Design

An effective website design can make a powerful impact on your target audience. Usability, form and engaging content of your website will undoubtedly affect the attention span of your prospects. They will quickly make a decision whether to stay on your website or leave it. The goal is to design a website that will keep your visitors engaged and intrigued.

User Experience

When your target audience lands on your website and navigates the site, reads the website content, watches videos embedded on your website or listens to podcasts, interacts with customer service, subscribes to your newsletters or downloads an ebook, they are also continuously and subconsciously evaluating their experience on your website. A simple, clutter free layout, easy-to-navigate design, and informative content makes your potential customers or clients feel valued.

Quality Content

Your website content is also an essential part of the design. Words are powerful and they can impact the thoughts and opinions of your target audience effectively. Your web content can affect the emotions of the people even at a subconscious level. You need to talk about your brand, your vision and mission, the products and services that you provide, any exclusive offers or promotions and events etc. This helps your potential customers and clients understand what your business is about, and how you can solve their problem. Use a conversation tone when writing your web content as that will help you engage your client in a positive way.

White Space

Paying attention to the small details in your website design will pay off in the long run. Use of white space will draw the attention of your target audience to the content of the page. White space subconsciously makes the audience feel comfortable and they are not overwhelmed by the assortment of information of your website. Optimal use of white space makes your website look cleaner, professional and visually appealing.

Image

High quality images and animations have a positive effect on your target audience. So make every effort to provide your potential customer or client with a great user experience with high quality images.

Error Message

Error messages will undoubtedly turn off your prospects. A 404 error means that your audience will not be able to access your website and this is certainly not a desirable experience.

Load Time

Your website visitors have very limited attention span. A slow loading webpage will make them bounce and look for other resources on the web. A fast loading page makes your website easily navigable and accessible to your prospects. Thus a fast loading page is able to decrease the bounce rate and increase conversion rates.

Mobile First Design

Build a responsive website for a mobile first design strategy. Responsive web design strategy includes the use of flexible grids and CSS media queries. Responsive websites can be accessed from a number of devices such as smartphones, tablets and laptops to give your prospects a pleasant user experience. Irrespective of the multiscreen device used responsive websites automatically adapts to accommodate for resolution, and image size.

Use the technology, skill and experience offered by website design services to create a compelling website design for your business.