Logo Designing – Building a Base for Your Branding Strategy

The market has become fiercely competitive with brands from different parts of the world fighting for their recognition. In such a scenario, you need a strong brand strategy to pounce upon the right opportunities and make your brand visible among the crowd. While speaking of a brand, it is important to remember that a brand is not just a symbol or name –it is a promise! It is the relation that your customers share with your products and/or services which creates a specific perception on their minds regarding their attributes and qualities.

The logo of your business can be considered as the base upon which you start building you entire brand. Starting from your company’s website to brochures, newsletters and other marketing materials, a logo binds these all together and provides a face to your business. It gives your business an identity as well as reflects the overall personality of your brand – energetic, youthful, professional, dependable, etc. Thus, it is crucial for you to get your logo designed in such a way that instantly captures the attention of your target audience and gives them a fair bit of idea about what you do.

What Makes a Good Logo?

With all being said about how a logo should symbolize what your business represents, it is important to understand the features that make a logo look good and authentic. Ideally a logo should have the following features:

• It should look simple and unique
• The fonts used within a logo should be legible
• The image and colors used must comply with your brand
• It should convey the desired message as well as synchronize with the name of your company
• It should be easily usable across different platforms

Things a designer should Consider While Creating a Logo

One of the most challenging tasks for a designer is create a logo keeping in the brand it will represent. Apart from being distinct, a logo has to represent the USP (Unique Selling Proposition) of your business so as to be more effective and appealing. Provided below are the things which every logo designer should keep in mind while designing a company logo.

Thorough Industry Analysis

Before designing a logo, every designer must conduct a thorough research and analyze the industry, competitors, target audience and logos used by competitors so as to get an understanding of how a logo should look for a particular business. It is important to understand the present trends, customer preferences and the message to be communicated by the logo.

Initial Phases of Designing

After getting an overall idea about what type of logo will suit your business, a logo designer should start sketching and drawing the ideas or concepts on paper. In the present day technological age, there are numerous tools available for graphical designers to create stunning logos like Adobe Photoshop, Illustrator CC, etc. These tools can also be used to create a unique logo design concept for your business.

This phase also includes consideration of various other factors in order to create a professional logo that perfectly suits your business ideology, philosophy and objectives. These factors include:

• Choosing the appropriate font
• Selecting the right imagery
• Colors and tones

A good logo also needs a strong tagline that can easily deliver the message of your brand. It is important to keep in mind that the tagline should not be too long and stuffed with hard to understand words.

Functionality

Once the designer has finished the initial designing of your company logo, it’s time to make sure that it looks good across various platforms, in different sizes and works perfectly throughout different applications. Starting from your website to brochures to billboards and more, you should always make sure that your logo easily works across different platforms.

Getting Feedback

Often at times, designers fail to understand the fault in their designs which is easily visible to a person who is not involved in the actual designing process. Thus, it makes a lot of sense if you show your company logo to your acquaintances, friends or colleagues to know what they think about the design. After receiving the feedback from different people, you can analyze the mistakes in the design and rectify them to make it even more attractive and legible.

A well-designed logo along with a suitable name for your brand helps you to focus on your brand development, positioning and engagement. Though, it is easier said than done, but you need to strategize an effective brand strategy that will boost your business presence and help you gain global exposure.

Final Words

Whether you are a business owner or an individual looking forward to start a new business, a logo and an appropriate business or company name are your primary requirements to get started. A logo is the face of your business to the audience and people start recognizing your business simply based on your logo. If you are desperately seeking for a logo design company to design an immaculate logo for your business and help increase its exposure then, Logo Design India is always available to lend you that helping hand. Logo Design India has helped establish the identity of various businesses from around the world with its unique, creative and intelligent graphic works which make a strong impact.