How Newbie Logo Designers Can Attract New Clients

Projects won’t come to you unless you promote your services to generate client leads. Unless you are established, potential clients won’t pay much attention to you, and in this highly competitive market, it takes quite some time to earn fame and reputation. Therefore, you should start utilizing the traditional ways to grab potential clients’ attention.

• List in Yellow Pages: Contact a yellow page publisher and enlist your name in a reputed yellow page. Local clients check yellow pages to find logo designers and some of them may notice your name.
• Take Part in Logo Designing Contest: Some people may disagree with my suggestion, but when you participate in business logo design contests, it gives you an opportunity to present your skills in front of a global audience. Even if you don’t win an award, you can easily grab potential clients’ attention by participating in these contests.
• Give Your Business Card: Whenever you go for a business meeting or visit a seminar, give your business card to the people you meet there. They may not need your services right now, but when they will look for a logo designer, the card will help them contact you immediately. You can also give the business card to your present clients and request them to refer you to the people they know.
• Start a Blog: Clients always look for a knowledgeable designer. Therefore, you should create a blog and start posting interesting logo designing articles to prove your expertise. When your clients will read those articles, they will appreciate your designing knowledge and contact you for their projects.
• Join Facebook, Twitter and LinkedIn: Social media sites are a great platform for marketing and self promotion. Every day people look for professional designers and programmers in Facebook, Twitter and LinkedIn. Therefore, you should join these social media sites and start promoting your services. You can design a custom Facebook fan page and start sharing sample logo designs with your fans to earn popularity social media networks.
• Consider Giveaways and Promos: Start giving some services for free to catch your potential customer’s attention. For instance, you can offer free brochure design services for every logo design project.

You can also share a promo code in web and give flat 10% discount for logo designing services. This marketing technique will encourage new clients to try your logo design solutions and if your designing skills impress them, they will offer you regular projects.

At the early stage of your career, self promotion is very important. However, when you prove your designing expertise and establish a loyal client base, new clients will start chasing you.