Graphic Designing To Change The Face Of Indian Companies
Be it a start up or a business of a large scale, a striking visual is what establishes the brand as well as the identity of the business. In today’s world of rampant social media usage and the fickle nature of users, graphic designing offers a sure shot way to pave your way into the minds of your target audience.
Companies aim to convey their thoughts, principles and nature of business as successfully as they can. And this is where the importance of appropriate graphic designs arise. Words and content work to some extent in selling businesses, however, these mediums fail to elevate the ideals of the company as much as a visual does. Images, logo designs and animations are some of the pillars on which graphic designs stand. These are some of the more striking ways to target the demographic into looking your business and services up. To produce graphically enhanced ideas that are both communicative and interactive, designs of the creative and aesthetical nature are inevitably more appreciated. Graphic designs have the ability to paint a better, grander picture of the business and build a strong corporate identity. As a result, graphic designs and promotional infographics (an innovative way to display content with explanatory images) help in assured returns of a higher scale.
Graphic Designing in India is fast gaining momentum. And rightfully so. With companies aiming to reach out to a global audience to enhance their business, working with graphics ensures that the information that needs to be put across lucidly is done so with ease. Infographic designing, a branch of graphic designing itself, is how designers and developers involve images and a few chosen words to simplify any given content. The interesting manner in which the content is presented for the users makes reading and consequently the awareness regarding your business an effortless task.
Following are some of the brilliant instances that showcase the creativity involved in upholding the brand identity of companies.
Make In India
The image of a mighty lion moving forward with the Indian alphabets scribbled on to its silhouette, appropriately describes the nature of the business. A government initiative that urges manufacturers to promote the domestic market instead of dealing with exports is beautifully portrayed in the image. The colours, the texts, the dark background brings out the vivacity of the graphic and makes it even more attractive for the clients.
The company is famous for its tongue-in-cheek messages that almost always have something to do with the scenario plaguing the world at the present. The deadly game of Bluewhale that has driven many to their deaths is cleverly depicted through the annoyance of the Amul girl who is trying to stall a miserable looking whale with the help of a rope. With a catchy tagline that asks users to go for the colour yellow (the colour of the Amul butter) and not blue, is a not-so-serious take on the sombre ambience that the game has created.
The e-commerce site has successfully promoted their massive sale through the innovative use of colours, images and texts. The image of the elephant heads decked in Indian finery is a great way to promote this grand Indian sale. The dual heads of the animal are also successful in upholding the huge extent of this sale that promises to be like no other.
Rajasthan: The Incredible State Of India
The image of Rajasthan tourism sums up the sentiments that are prevalent in the state. The colourful chakra, the use of more colours in the name itself and the novel use of an exclamation point which doubles as an inverted eye portrays the wonders that are sure to be found amidst the vast deserts and culture of Rajasthan. The feel and a visual of ancient folklore, dance forms, jewellery that are staple to this part of India are sensed which makes this design even more attractive.
Save The Tiger
The campaign, another Government initiative, aims to promote awareness of the dwindling state of the tigers all across the country. The pitch black background with only a part of a terrified looking tiger’s face visible and the lettering depicting the Indian colours summarise the campaign, its importance and its urgency.
Logo Design India offers exclusive services that believe in elevating your business and grant it a visibility that reaches far and wide. By investing in the right infographic and graphic designers, the lucrative opportunities would seem limitless for your business. Do so with care and careful considerations and see yourself be rewarded.