When to go for revamping of your current logo?

Businesses often make the grave mistake of overlooking the appropriateness of their logo with respect to the changing times and the company’s profile. It is the very first thing that a potential customer comes across while looking for a particular type of a company and as such, it definitely plays a vital role in creating a first impression in the mind of the customer.

To keep up with the changing times, it is very important that the logo is updated every now and then to match the contemporary business scenario. It conveys the message to all the potential as well as the existing clients that the company is in pace with the changing times and is moving forward along with the same. This is the very reason for maintaining a current and updated logo.

The initial phases

In the initial stages of the business, logo might not have appeared as the only crucial factor apart from being an important branding method. And as such the customers or clients were coming for the services and products offered by the company and certainly not for the logo. But after the company gets established, creates its own place in the market, it is advisable to go for redesigning of the logo and handling of the same by a professional.

Is the Logo Outdated?

The need for updating or redesigning the logo does not imply that the previous one was poorly designed or it was inappropriate. It is just that with the change in the business profile and in the business scenario, a more fitting logo is required to achieve success. It also conveys to the customers that the company is not a backdated one but follows the recent trends and modern ways of business. Major companies have considered redesigning their logo just to move ahead and progress in the changing times and to create more appeal. If the logo is unable to match with the modern trends and contemporary market scenario, then it is definitely outdated and redesigning of the same is highly recommended so as to bring in success.

Knowing the exact time for revamping the current Logo

Often companies are faced with the confusion about whether and when rebranding is required. The correct and simplest way to get a clearer answer is to find out that whether the current logo is able to project the intended business image of the company that it wishes to present to its clients. If the answer is no, then it is time to revamp the logo and get a fresh one.

Changes in the company

Changes in the company definitely form an important factor to go for redesigning of the logo so as to suit the changed profile of the organization. Often the products or services that a company started with at the initial stages of its operation are not the same after it gets established. It changes with time. Often a company introduces new products or targets new set of customers. In all these cases, the old logo becomes inappropriate and dysfunctional. Considering redesigning of the same is the wisest decision in those cases in order to match and cover all the newly introduced areas of operation.

Complexity of the design

It has been often observed that logos of certain companies are too difficult to comprehend or have too many colors that have rendered it ineffective. This presents the company with yet another reason for changing the logo. Keeping the logo simple is always recommended. A simple logo is not only easy to understand but also looks elegant and makes a statement.

Common pitfalls to avoid

• It has been noticed that while redesigning of a logo, in an attempt to maintain the modern trends, the designer comes up with a look that is too much trendy. Designs as such should be avoided.
•  Totally designing from scratch may not always be a good idea unless the company is moving to a totally new direction. This is because customers have already made an association with the logo of the brand and its produce.
• Negating such positive associations completely may not be helpful. Instead revamping the current logo while keeping in mind the essential features that will help the customers to identify and reconnect with the new logo will be beneficial.
• Spinning up newly the current logo will help in maintaining the goodwill of the brand and its image in the market besides generating positive awareness of the same amongst the masses.

There are various agencies that provide professional logo design services. In such cases, veteran professionals handle the logo designing or redesigning of different brands being proficient in coming up with a fitting and functional logo for a business concern. Conveying the message aptly through an exciting new look will help the company fetch positive results as far as growth and progress of the business is concerned.