Facebook Features A New Logo After 10 Long Years

The social networking giant, Facebook, was flaunting the same logo since its foundation. After 10 long years, the company made its mind to make slight changes to its logo which is basically a wordmark. Certainly many of you haven’t yet noticed the change, even if you are visiting the site every now and then. But after reading this blog, take a quick visit and notice the new ‘a’ instead of ‘a’. If you still cannot make out the difference, overlay both the logos horizontally or vertically and then spot the differences.

How the logo looks?

As stated earlier, not many differences can be spotted out except the ‘a’ font. The new logo is also a wordmark type. The size has been decreased marginally which makes the symbol appear slimmer and a bit smaller, especially in smart phones and iOS mobiles. The ‘a’ font has become ‘a’, like some fonts such as Century Gothic. What else? Yes, you can also notice the gaps in the letters like ‘a’, ‘e’ and ‘o’ have become more circular now.

What are the feedback and reactions?

1.19 billion active users of Facebook haven’t made much hullabaloo about the minor changes. Many of them haven’t found any difference and few think the impact is still the same. Nothing remarkable to talk about. The new logo has been created in association with Eric Olson to adopt every bit of Facebook’s already existing brand awareness. This makes the redesign a bit pointless. However, the new one is fairly friendlier and of course less robotic. The altered logo was first twitted by Christophe Tauziet, Facebook’s product designer. It was designed by the company’s in-house logo designing team.

The reason behind the change

‘User-friendly’, ‘approachable’, and ‘customer-centric’ are some of the recent buzzwords. Similarly, Facebook made these changes in order to appear more approachable and friendlier. This can also be considered as Facebook’s marketing stance as it required just an update and not a complete redesigning.

The change is huge and not just the alteration of one letter –‘a’, as mentioned by Howard Belk, Siegel+Gale’s chief creative officer and co-chief executive. The new logo mobile-driven and looks good on mobile devices.

The new logo was created as Process Type Foundry’s Eric Olson and Facebook’s in-house team collaborates. The logo shows up across Facebooks sites and apps. The very famous ‘f’, known as favicon, remains as it is, the stand-alone symbol that appears in Facebook’s top corner.

Facebook logo revision gives a message to small businesses

Whether a small-sized company or large, the logo of a company is not a static design component. To a certain extent, a logo is a living entity that reciprocates to every move and aspect of the business your company is dealing with. But complete revamping may lead your small business to suffer from an identity crisis. Consistency means a lot as customers get to familiarize themselves with your brand and logo. Say for example – Facebook. In spite of being so popular, it took 10 long years to make their first change in the typography, that too they did minor changes. In the quest of tuning with the recent style and trend, do not lose your identity. Therefore, at the time of launching your business, you should take logo designing very seriously. Make sure it is user-friendly, eye-catchy, impactful and represent your business very well. Once you have decided upon the logo, you have very little scope to redesign the entire logo. However, minor changes like Facebook are always welcomed. It is recommended that you do regular brand audit without making constant changes in the design.