Establish Your Identity and Contest the Transformed Artistry of Durga Puja

The age old metropolis gets an exquisite makeover during the Puja days as incredible innovation and magical craftsmanship are on display at the beautiful mandaps. Durga Puja, the ceremonial worship of the goddess Durga is India’s one of the most significant festivals. Besides being a popular religious festival for the Hindus, it is also an occasion for rejuvenation and reunion, and a celebration of traditional ethnicity together.

Durga Puja is well known as Durgotsava or Sharadotsav in Bengal. On the auspicious arrival of this annual Hindu festival, Logo Design India here wishes you all a very happy festive season ahead. May this Durga Puja further enrich you with lots of joy, health, wealth and strength!

Durga Puja and utter commercialisation

Now coming to the context of the blog, Durga Puja is a sort of gold mine for corporate India. To sensitise consumers, moving over sponsorships; Puja-specific marketing strategies and advertisements run into a few millions as the new norms nowadays. For this, such branding mostly increases brand visibility, thus translating into higher sales.

Pandal hopping is the most favourite activity during Durga Puja, favourite activity. Keeping this in mind, local clubs or committees create their marketing strategies accordingly. Millions of people throng at the popular clubs across Kolkata to get a glimpse of the amazing idols, unique mandaps and illuminations.

Cut-throat competition among puja committees

Like the every year, the clubs maintain their tradition in rejoicing the auspicious occasion. The idols are given a shining look and feel. The mandaps replicate a blend of highly creative thoughts and aesthetic innovations. Every art work entices people while simulating the experience of roaming through the imaginative venue. The illuminated pandals simply are a treat to the eyes. The pandal surroundings are also decked up with colourful lighting and dazzling.

Thanks to the marketing and advertising initiatives, media-publicity, commercial sponsorship and corporate funding during Puja! In today’s age of sheer commercialisation and cut-throat competition among puja committees, all these factors make the grand event and the entire arrangement a real success for a number famous clubs across Kolkata, including Sree Bhumi Sporting Club, Santosh Mitra Square, Singhi Park, Trikon Park Durgotsab and Suruchi Sangha to name a few.

Establishing a brand identity is the need of the hour

Logo design is probably the best way of establishing a brand identity, making an impact and ensuring that audience will remember you and certainly come back for a visit every year. Puja committees, already famous or emerging to create a mark in the era of innovative theme pujas tend to create a well-designed logo for their brand. However, the icon needs to be dynamic enough to represent a brand’s personality, symbolic enough to be recognizable and legible across all digital mediums such as social media platforms, large or small. The most successful logos can withstand the test of time with an appearance classic enough to maintain its relevance in spite of the constant evolution of design trends.

Get the recognition you deserve!

Before starting off a project, our expert designers at Logo Design India consider the objective of every brand from a multifaceted viewpoint. A creative logo design takes way more than just aesthetic appeal. A logo creation is not for us, neither for our client. Ultimately, it is for the target audience of our client.

So while your club’s or committee’s logo design needs to be an eye-catching mark, it should also draw the attention of the audience and should act well in any branding campaigns or the identity design in general. It also has to be simple and identifiable enough that it becomes synonymous with the concern it represents and flexible enough to stand the test of time. This is exactly why our professional logo design team is hankering to give you the recognition your effort deserves during the festival of Durga Puja.