Effective Brand Identity Designs for Success

Design plays a vital role in enhancing the brand identity of an organization. It is for this reason that designing an appealing logo for the company is always recommended. Representing a company and conveying its message in the most effective manner is essential for attaining success which can only be done through a compelling brand design.

Often we come across companies that never change their logos or make any modifications in it. However, modifying or revamping the logo at times according to the business profile gives it a new look. Designing the identity for a brand requires experience, exhaustive knowledge of the related subject and a great deal of relevant skill. The brand identity stands for conveying the essential message of the company as well as for reflecting it to the customers and clients that the company is committed to provide them with utmost satisfaction and welcomes them to enter into a sound business relationship.

Advantages of a strong brand identity

Reflects business values

An effective brand design helps in reflecting the business values to the customers as they always tend to opt for a well established service provider. An appealing and effective logo design helps in the reflection of the business values as well as the quality standards of an organization.

Logo stands as the most important visual representation of the brand and thus forms the core of the brand identity design. It upholds the mission and vision of an organization. Attaching a tagline with a logo makes it look more interesting. A creative and a good design are essential to provide a professional look which is often the criteria of the customers to determine the functionality, professionalism and effectiveness of a company.

Makes company look bigger

Introducing a company via the business cards is an age old technique and one that has been overused. Nowadays, the business owners give more emphasis on the brand identity design in creative ways since it evokes a bigger vision of the company in the minds of the customers and helps the same in getting more business. Homemade business cards comparatively have small impact on the customer’s minds as that of an appealing and a hi-tech logo design.

Helps in standing out from competition

An effective brand identity design helps to make a statement and create a place of its own in the competitive market. It is for this reason that majority of the business owners want to have a unique concept and a unique identity for the organization. Designing brand identity uniquely helps it to stand out and create its own position in the market. The right design and appropriate choice of logo and tagline helps the business in making a mark.

Establish your brand online

With people becoming more attached to the internet, more and more brands are going online as eCommerce has added a whole new dimension to business. This has made it more essential to choose an attractive design as well as domain name in order to stand out in the online market. Logo is essential as the first thing most of the customers will look at.

Aspects to consider for rendering an effective design

However, It does not matter how good the product or service is, unless the message is conveyed in a strong and positive way, it is sure to get lost. Thus the design of the brand identity needs to be carried out on the basis of certain aspects.

Know Your Customer

Knowing your customer is very important to understand their needs, to get an idea of what drives them and accordingly form the tag line so as to make them identify with the products of the company as the solution to their problems.

Get hold of a great tagline

The tagline for the brand should state in few words the profile of the brand so as to make the people aware of the same whenever they come across the brand. The tagline must be on all the literature of the company such as the business cards, letter heads, etc. The tagline gives the people an idea of the ethos of the company.

Carry out a thorough analysis to design the brand identity

One needs to carry out thorough research before going ahead with designing brand identity. The logo chosen for a particular brand must reflect the values, mission, vision as well as the exact profile of the company. Before designing the logo one needs to be clear about the target market, the brand will cater to as well as the business goals and values of the same.

Brand image must communicate a specific message.

The brand image or the identity must convey a specific message to the people. This message is essential to make the people get an idea of what exactly the company deals in, the reason or purpose for its existence as well as the service it can render them.

Ensure authenticity of the brand

The image chosen for designing brand identity must be genuine and original. This originality of the design must be reflected through the brand.

Use appealing mix of color, fonts and graphics

The appealing mix of the fonts, color and graphics help in attracting the customers thereby helping the business in increasing the revenues.

Brand identity helps a business in connecting with its customers and clients but needs to be done in the right way. It is extremely crucial that the business builds a strong rapport with the audience. In order to do that, people need to be able to relate to the business and the message it wants to convey through the brand. The brand identity needs to be strong as people will not be able to relate to or connect with a weak brand.