Does Color Play an Important Role when it comes to Logo Design

Logo design has always been considered as one of the key components to the successful branding of a company, especially in the initial stage of creating a brand identity. Therefore, one of the first things, a start-up company decides to put emphasis is in creating a business icon that represents the company accurately. Therefore, the creation of a good design is considered vital.

It should also be interesting to note that color plays an important role in making a company’s logo truly appealing. While some enterprises might decide to tread a safer route by opting for minimal color, there are some companies that are not afraid of experimenting with bold colors.

The fact that colors play an important role in determining what kind of emotion a brand will want to portray through the logo is undeniable. After all, according to psychologists certain colors stimulate a definite kind of feeling.

Wondering about which color to use for your business?

Here is a list of colors that wonderfully adds spark to a company’s logo while also giving out a subliminal message:

1. Most restaurants are seen to incorporate the color red when creating a business icon. While red is a color, which is used to stimulate hunger, it also adds a lot of character and color-depth to the design. When one notices red, one immediately associates it with all the big food brands in the world in respect to a logo.

2. Most luxury brands across the world incorporate the color Gold in the creation of their logo. Gold on the whole represents luxury and wealth and is a suitable choice for car brands, luxury clothing brands in addition to world-class wine companies. Gold also exudes sophistication and opulence.

3. Green mostly represents environment friendly companies as well as vegetarian based food products. Green is associated with healthy living and environment. It is a common choice among companies promoting healthy living.

4. Orange also adds a lot of spunk to a logo and is associated with cheer and fun times. Therefore, most energy drink brands incorporate this color in their design.

5. The shade blue on the other hand represents dependability. Therefore, most MNCs are seen to incorporate this particular color to ensure their patrons of dependable service despite the odds. In fact, some of the biggest companies in the world have incorporated blue in their logo design as it also induces a calm effect to it.

Therefore, when creating a logo that represents your brand truthfully, you must also take into consideration the use of color. A particular shade will stimulate an audience to react in a certain way. Therefore, psychologists always advise choosing the right hue as it holds the ability of standing up as the determining factor of your company’s success.

So when you sit down to design a brand logo, you must come to a decision on choosing the shade that best describes you. You should not forget to integrate this special touch of magic, as it is sure to help you associate your brand with the color effectively. A misrepresentation can prove fatal and go a long way in not stimulating the desired emotion you would want from your target audience.