Custom Flyer Design- an Effective Marketing Medium

Flyers as tools for promotional campaigns are not new in the world of marketing and advertisement. Flyers existed even before the birth of Internet. Before the advent of the digital media and the internet, flyers ranked as one of the dominating as well as effective mediums of mass communication. They helped in fast roping of the potential customers.

Uses of Flyers

Flyers are an effective way to attract the attention of the masses to events such as grand opening ceremonies of a store, a business concern, etc. It also acts as fundraisers; it is good for creating awareness for events related to local charity, political rallies. Flyers also help a business in providing useful information or offering its customers with discount coupons.

Custom Flyer Design

Nowadays custom flyer design services are offered by various advertisement and graphics designing agencies that have skilled professionals for creating specialized flyers to promote a particular event. These professionals come up with customized and effective designs to meet the specific requirements of each business. These commercial flyers that are custom made by the professionals offer:

• Better and sophisticated as well as cost-effective options of design.

• Cater to the unique requirements of each business and industries.

Contents of Custom-Made Flyers

These flyers are specially made to suit a particular business and are thus generally constitute a part of the company’s email campaign. Nowadays the flyers are mailed to individuals to indulge in direct promotion despite printed custom flyers being too much in vogue.

• A customised commercial flyer basically comprise a short and crisp ‘sales’ brief on a service or a product that is to be promoted.

• It conveys to the public the basic importance of a particular event like discounts, introduction of new services, features, opening ceremony of a new outlet, etc.

• These flyers often feature attractive photos along with high-resolution and illustrated images that speak a lot about the service or product in question as well as of the event which prove highly effective in attracting the masses.

• The flyers also contain the contact details of the business so that the interested customers can contact them for business.

Benefits of Custom-Made Flyers

Printed flyers are both effective as well as economical way to increase the client base of an organization. These flyers are not only used for the purpose of manual distribution but also for carrying out direct mailing services.

Certain online printing agencies offer their customers with direct mailing facilities by simply uploading the list of the customers on their website. On not having a list, these companies often offer the customers with custom lists on the basis of the requirements of their clients. Customers in such cases can choose from the wide range of categories relating to location, demographics or distance from their business.

• Customized flyers basically help in illustration of an event or carry out promotional activities that a company wishes its customers to be aware of.

• The custom flyer design services allow business to engage in conversation with a larger volume of the public who may find the promotion a useful one.

• It enables a business to attract a large section of society who wishes to get a sound knowledge of a particular product or a specific service.

• Customised flyers help in carrying out a cost-effective email campaign that is basically aimed at promoting the various products as well as other offers made by a company.

• Customised flyers function equally well in building up of  a brand that one wishes to promote with special reference to a start-up in which case funds are usually limited.

Services provided by professional designers

The designers from a designing agency provide various options that can be customised in accordance with the requirements of a specific business with respect to flyer design. The customers need to provide these designing agencies with various information related to the promotional events like email list of their clients, their target audience as well as basic information of the business.

They help their customers in:

• Arranging the most appropriate template for the flyer

• Carrying out customization of the template for building a customised flyer

• Developing a sales script

• Arranging for various illustrations, photos as well as diagrams with respect to the flyer

• Executing superior designing of the flyer with the apt inclusion of all the mentioned elements

• Providing all information that are required to be kept in the newly designed flyer

• Posting the final product to the respective mail ids of the clients of the customer.

Effective design tips

Certain characteristics of an effective poster depend on its layout, choice of color and font used the amount of information given in the flyer and use of its limited space.

–     Should be basically informative

It is best to keep minimum text in the flyer as nobody likes to spare more than a minute for a poster. It is thus very important to choose just the exact amount of information that is to be displayed in the flyer to arrest the curiosity of the reader.
This information may include a web address as a provision for further information. Use of colors that give the text a good contrast is advised.

–    Brilliant font

Choice of font can make or even break the flyer. One can be creative, but should ensure that the font used is decipherable.

Making use of two different fonts and limiting oneself to the same is a wise decision since too many types will lead to confusion and will not convey the message effectively. Moreover the placement of the text is also vital to make the same decipherable.

–    Choice of Colors

Choice of colors is also significant to make the flyer effective. Pleasing colors should be used rather than those that hurt the eye. Crashing of colors is an important reason that leads to dysfunctional flyers. Enhancement of the colors used along with complementing images is recommended.

–    Spacing Matters

The information given in the flyer should be equally distributed all over the same. Too much information in one area makes the flyer look very cluttered and confusing. Therefore planning the flyer in two halves comes as a relief as it helps in effective distribution of the information.

Flyers prove to be a great means of advertisement and effective one based on the design of the same. The colors, fonts, layout of the flyer should melt with the design and content of the same to make it a highly functional mode of mass communication.