Why Copyright or Trademark Your Business Logo

Your logo stands for the personality of your business. Developing a unique trade mark should be an essential part of your marketing strategy, but the job doesn’t end with choosing how the logo will appear or what your business will be called.

It is useless to invest time and energy on a trade mark that cannot be registered or is already registered by somebody else. Your trade mark can be registered in the early hours of its development as this will help you avoid this risk, ensuring that nobody else will b able to use your distinctive brand name.

Trademark Registration in India

The most important thing to know about copyrighting is whether or not you require an actual or a patent copyright or even a trademark. Before you start working on the same to get one, make sure it is the right one. A copyright is something original to you and that belongs to the category of artwork, written works or music. This means if you create a logo for your business, a copyright is the right thing to apply for. If you come up with an attractive brand slogan, a copyright must be the true thing as well. Your business can also be copyrighted as long as it was written especially for your business.

You can protect your business logo under copyright as artistic works. A number of trademarks may therefore be copyright works as well. This is even feasible for copyright protection to exist where a logo contains only name or a group of letters, which are arranged in a way that gives some form of ‘artistic’ impression. There won’t be any copyright protection, unless the artwork or design is unique. Copyright is used to prevent someone from making a copy of a business icon and using the logo for the purpose of marketing. But trademark protection is perhaps worth obtaining where a logo is to be used with reference to services and goods.

Copyright Registration in US

The United States has international copyright relations with many countries all over the world, and as an outcome of such contract, citizens’ copyrights of each other are honoured. Every original work of authorship can be protected by copyrights while every inventions or discovery can be protected by patent. Discoveries and ideas are not protected by the copyright law, even though the manner in which they are expressed possibly. A trademark protects symbols, words, phrases, or designs identifying the source of the services or goods of one party and differentiating them from those of others.

Your work is under copyright protection as soon as it is created and fixed in a tangible form that it is noticeable either directly or with the aid of a device or machine.