What are the Components of a Great Corporate Identity Design

You must have observed that every individual has a unique way of speaking, walking, dressing, etc. that distinguishes him/her from the rest. That’s what gives the person a unique identity. Similar to an individual, a company or a business has its own corporate identity that sets it apart from the rest. The corporate identity of a company is composed of different things like logo, colors, fonts, quality along with several other things that provides a unique image to the business. Here’s a look at some of the most essential components required for that perfect corporate identity design.

A Logo

While thinking of a logo, the first thing that probably comes to your mind is that it creates instant recognition for a business. If you take a look at the logos below, you will instantly recognize which brands they represent.

Instant Recognition for a Business

Though a logo helps to differentiate a business among the crowd but, it is actually the brand that makes a logo famous. While designing a logo, it is always a great idea to keep the design clean, simple and meaningful making it easier for the audience to remember your logo.

Colors

It is a well-known fact that different colors convey different meanings. Color is one of the most crucial considerations for the corporate identity of your company. Colors have the ability to affect the emotional state of a person in different ways. Therefore, while designing the corporate identity, you should always keep your focus on color theory, color meanings and color combinations.

Components of a Great Corporate Identity Design

The colors that you choose for your corporate identity should be able to emphasize on the strategy and philosophy of your organization as well as how you do your business. Colors can also create significant impact on eye-strain, readability, ability to gain attention, etc. which clearly indicates that you need to careful while choosing colors for websites, print ads and other marketing materials.

Fonts Used

When it comes to fonts, the right font can help your business to communicate the message to the target audience in the best possible manner. It is important to understand how typography relates to the design, how the message is being interpreted by the target audience so as to create the maximum impact.
The primary purpose of the font is to reflect the belief and image of your organization. There are numerous fonts available these days and you should always make it a point to choose a font that is simple and enhances the message being delivered to the audience.

Quality in Every Aspect

Quality! You may be wondering how quality becomes one of the most important elements of corporate identity design. Well, quality is surely one of the most important things every customer looks forward to from a company. If your business offers quality services and/or products chances are high that customers will return back to you again and again.

You should ensure that quality is reflected through every aspect of your organization – starting from how you operate your business to how your customers are provided support and assistance during times of trouble.

Architecture

The exterior and interiors of your corporate organization can reveal a lot about the way you work and what you results can bring. When clients see a well-designed office with nicely decorated interiors, it instantly creates an impression of trust and belief about your business. This is also a vital aspect of the corporate identity design of your company.

Final Words

Though, there are some other things also like the culture of your organization, community around your products, etc. but, the above mentioned factors are the most important components of your corporate identity design. With graphic design gaining increasing prominence in the present day world, it has become a necessity to create a corporate identity that truly sets itself apart from the rest.

3 Comments

  • Joseph Aryan / December 17, 2014 at 7:53 am

    A truly informative blog describing the most essential components of a corporate identity design! I have your whole blog and it has proved immensely useful for next project on corporate identity design. Thanks a lot for sharing.

    Reply
  • William Brown / January 6, 2015 at 12:48 pm

    A great piece of information, this blog describes beautifully in simple language the basic essence of Corporate Identity and its components. The various components are explained which will definitely add to the knowledge of the reader.

    Reply
    • Jack Will / November 28, 2015 at 8:29 pm

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