Woo Clients by Preparing Your Brand Logo Design in Various File Formats
Most business owners are aware of the importance of a brand logo design. However, only few people are aware of the fact that owning a logo in various file and color formats is critical.
Possessing an extensive library of logo files will allow you to send clients any type of file they require. It will also allow you to deal with vendors and printing experts more effectively. In this article, we will target two main issues-file-type and color variations.
Color Variations :
Pantone Color- If you are planning to print your business cards or other documents on a press, opt for Pantone Color. As compared to CMYK color, printing materials by using this color is cheaper.
Full CMYK color- Opt for this color to print full colored advertisements. You can also opt for full CMYK color for printing materials by using your desktop printer.
Grayscale- If you have used two or more colors in your custom brand logo design, acquire a grayscale version. This will help you, while placing the logo in Yellow Pages or newspapers.
RGB Color- This is ideal for using in your email or on your site.
Black and White- This will allow clients to observe the most basic structure of your logo.
File Formats :
Original Graphic- This file format simplifies the process of making minor modifications to the designs. It is also helpful, in case you decide to alter color scheme of the logo.
PDF Format- For best results, prepare PDF files for every color version of the brand logo. For viewing PDF files, you need to download it. It is available at the Adobe website and is free.
GIF and JPEG Format- This is ideal for email or web usage. Create the GIF format by using a transparent background.
EPS Format- Preparing your logo in EPS 10 format can be a great idea. Various programs can open and process EPS. Also, in most cases, printers ask for this particular file format.
Outlined Original Format- In the outlined original format, fonts are outlined. This means that letters are changed into shapes. In Photoshop, on the other hand, layers are flattened and types are rasterized. Prepare this outlined file in the formats mentioned above.
The importance of outlined original format lies in the fact that it retains appearance of the logo design elements during printing. More specifically, this means that your logo would possess the preferred font, even if the printer did not opt for the right font.
TIF Format at 300 DPI- Many ad vendors and printers may request for this file format to develop extra designed materials.
Preparing the logo in all these formats will reduce the need to recreate or redraw the logo for future projects. This will save your time and allow you to concentrate in important tasks.