What Not to Do in Your Logo Design Solution Portfolio

When you are providing logo design solutions as a professional to corporate clients, it’s natural that you would want to market yourself. To market yourself well in the design field, there’s no comparison to a portfolio. You should not only include a variety of work examples of yours but also follow some steps so that you don’t leave negative impression to any potential client.

  • Refrain from using tag lines. Keep in mind that you are a designer, not a writer. You do not need to write tag lines to impress your clients. Your portfolio should speak for your design creativity.
  • Just because a design is ‘edgy’, doesn’t mean it should be included into your portfolio. The aesthetic appeal of modern designs may appeal to you, but care to include some sober logos. See to it that, in the rush to attract modern preferences, your portfolio does not overlook the preferences of older clients who prefer more traditional designs.
  • Logos that do not say anything will not appeal to anyone. Try to grasp the message behind a logo. Do not forget that in today’s business world, branding is what a company wants its logo to do. So, when it comes to corporate identity design, your logo should communicate a message. This will show that you can listen to and picture your clients’ vision through your design.
  • Monochromatic/ subdued color combinations can do more harm than good to your portfolio. Demonstrate your creativity through your design, not your love for subdued colors. Do a little bit of research and mix and match different colors. Let your potential clients guess what you are about to offer next.
  • Do not change the samples in your portfolio. Ever. As you grow as a designer, your portfolio should grow too. Let your portfolio reflect your talent in various phases. Always add fresh samples.

Ask a logo designer colleague/friend of yours to review your portfolio. They can give you a good idea about how it is going to be. Ask them about the areas that need improvement. Also, offer to review their portfolios as well. This would help you create your image as a true professional, which would be very helpful if you want to start a logo design company someday.

Do not be disheartened if you get negative reviews. Every designer goes through positive and negative phases in their career. Every designer wants to shine in their field. Follow these tips and tell us about your experience!

All the best in creating your portfolio!

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