Want to Take Up Logo Design as Your Career?
In recent times, logo designing has become a popular career choice. Many youngsters are taking up this profession and facing challenges successfully. However, before you start out as a professional logo designer, you need to be aware of few issues:
- Study works of famous designers
Studying works of reputed designers will help you gain an in-depth knowledge about logo designs. With the help of this strategy, you can understand the techniques these designers chose to create unique designs. Examples of designers who can inspire you can include Saul Bass – a reputed Jewish-American designer and Paul Rand – a famous American designer who worked for magazines such as Apparel Arts and Esquire.
Apart from the fact that they were talented designers, they were humble individuals. By studying their personal and professional lives, you can learn about creativity and virtues, such as humbleness and simplicity.
You may possess natural drawing talent. However, if you do not practice and sharpen your skills, you cannot leave a strong impression.
After you have drawn a basic sketch, try to improve it. Modify the basic sketch in various ways and observe the uniqueness of each design.
- Carry a sketchbook
In the 21st century, every one carries a laptop or tablet. Therefore, many may feel surprised at the idea of carrying a sketchbook.
We are suggesting this idea because anything can inspire a logo designer. If you carry a sketchbook and come across any source of inspiration, you can create the design immediately. Memorizing it and drawing it later may not allow you to stick to the original idea always.
- Originality is critical
Observing works of talented designers is important. However, this does not mean that you will blindly copy their ideas. Remember that a creative logo design can earn recognition when it is original and unique. This means that as a logo designer, you need to develop creative ideas.
While developing logo designs, opt for brainstorming sessions. Draw a design various times and pick out the best one.
- Be open to criticism
Some people are sensitive about criticism and take it negatively. They are unaware of the fact that with the help of constructive criticism, one can understand the weak areas and work on them. This in turn, helps a person grow and polish his/her skills.
As a designer, you should accept feedback with an open mind and evaluate it honestly.
- Create a good portfolio
For a designer, a portfolio is especially important. Other jobs require well-written resumes and smart cover letters. However, in case of a designer, portfolio acts as the resume and highlights his/her talent. For this reason, create the portfolio carefully and work on it regularly.
Remember that the career of a logo designer usually depends on the amount of effort he/she has invested for developing the portfolio.
- Learn the necessary tools
Modern technologies have changed the way people used to create logo designs. To stay updated with current trends, you need to know the usage of modern software applications. However, at the same time, you should also possess good knowledge of pencil drawing. Possessing both basic and advanced skills will provide you with an additional edge over your colleagues.
Consider these tips, before taking up logo designing as your career.