Truth About the Relationship Between Classic Logo Design and Timeless Design

Many people assume that timeless logo design and classic logo is same. However, this is a wrong concept. The main reason why people feel confused is because both fall into the category of innovative designs that are worthy of discussions and future references.

Also, both of these types share several common features. This in turn, confuses people. Today, in this post, we would define timeless and classic logos. Thereafter, we will discuss strategies that will help you to create a timeless or classic design.

Timeless Logo

Timeless logo refers to a creation that avoids relying on current trends. Rather, it transcends the limitation of time and manages to attract attention of people belonging to different generations-old and new. The logo of MTV can be a good example of timeless business logo design.

The original MTV logo opted for bright colors, such as yellow and red, which imparted it a loud image. The design earned appreciation because it wanted to represent spirit of the younger generation-loud, rebellious, and brash. The bright color scheme helped the logo to fulfill its purposes perfectly.

Current logo of MTV relies entirely on black and white for conveying its message. It also utilizes negative space intelligently for highlighting the alphabets ‘M’, ‘T’, and ‘V. Additionally, the new logo removed the tagline ‘Music Television’ that was present in the original logo.

Classic Logo

Classic logo refers to the one that has successfully implemented an important principle of logo design-adaptability. This means that a classic logo does not demand any changes, irrespective of the current trend. Classic logo has the ability to adapt to any environment and this feature differentiates it from timeless logo design.

Unlike a classic design, a timeless design may require changes occasionally (as explained in the above example).

ABC logo can be the best example of a classic logo. It is simple, powerful, scalable and do not require any modifications.

Creating a Timeless or Classic Logo

• Do not opt for current trends. Rather come up with a design that people would appreciate even after a long time
• Creativity plays the most critical role in the logo design industry. Therefore, try to be innovative
• Ensure that the logo conveys values and messages of the company perfectly
• Emphasize on simplicity. Avoiding creating a logo that involves complicated shapes and designs
• Avoid using colors as a medium to convey your message. Ensure that your logo appears attractive, both in color as well as black and white version

Hope our post helped you to understand the difference between timeless and classic logo. You can also consider these tips to creating interesting corporate identity design. Enjoy!