The Possible Impact of Logo Redesign
Logo bears the brand value of an organization and therefore making frequent changes in its shape or form might have an adverse impact on your organization brand value. There is a greater possibility of distracting the attention of the viewers who have hitherto become habituated with associating your website with the logo. Therefore, you need to make a proper market study before opting for such a drastic decision. However, with the changes of time and trend, you need to brush up your organization image in order to survive in this brutally competitive industry and here lies the importance of redesigning a logo.
Difference Between Logo Design and Logo Redesign
If building the brand image of an organization is the main purpose of logo design, bolstering and brushing up the brand image is the main objective of logo redesign. A logo designer just has to think about presenting the natural of an organization through the subtle placement of image, text, symbols etc whereas while redesigning a logo, he has to give utmost attention to capture the trend of the industry without making any major changes in the existing theme and pattern. Therefore, it obviates the fact that redesigning a logo is much complex and intriguing than designing a logo because the designer can’t unfurl his creativity in full swing.
It Is about A Balancing Act
Redesigning a logo is more or less a matter of maintaining a perfect balance. You should not change a logo in such a way that viewers find it extremely difficult to relate it with your organization. However, if you are looking for bringing a major change in your company’s structure and your company’s service, you can change the very look of the existing logo but be sure that you have made a plan for promoting that logo for a specific purpose. You should not change a logo just because you do not like it or you have bored with it. You should opt for it if you are planning to introduce a major shift in your organization.
An unprofessional approach can mar your chance of making a long lasting impact on the viewers. Attentions to details, attaining perfection and capturing the essence of changing trend are the three main objective of redesigning a logo. You need to find out the existing lacunas of a logo and thereafter that you should try to fix them by utilizing your experience and expertise.
Be Prepared To Invest
Make sure that you have enough resource to invest in the branding process. The brochure, the envelope, business card, hoarding, placards etc needs to be changed after the completion of the redesigning process. It certainly involves a huge amount of money that you will have to fork out at any cost. Be sure that you have maintained everything in proper order; otherwise you will not be able to make the most from your attempt.
Finally, a redesigned logo has to be attractive and should be unique at any cost. Cheap imitation may bring temporary success but it might hamper your prospect for the future.