Designing a logo is not just the placing of images or text. It is far more complex because it involves an intriguing process where creativity, professionalism and expertise all are harnessed into a unique whole for producing the best possible impact. A sight variation in the color scheme or using a different font type can change the look and feel of a logo. Each color, each font, each minute object that is used in the process of logo design has a unique symbolic value. For example, you can’t use Halloween font while designing a logo for an IT organization because this would look weird. Use of symbols in the process of logo design has gained enormous popularity because this helps an organization to convey its message to its targeted audience and at the same time, it helps an organization to reflect its nature without making any effort. Therefore the use of symbols has to be done with due care and consideration otherwise; the entire effort might botch up miserably which you will certainly like to avoid at any cost.

The responsibility of Logo Designer
Before you start designing a logo, you need to make sure the fact that you have a fair understanding of the nature of the service offered by that organization. If you fail to interpret it properly, you are bound to mess up the entire thing. However, just forming a fair understanding of the nature and the service of an organization is not the end of the task rather; it is just the beginning of the designing process. You either have to design unique shape or have to choose proper shapes or symbols that will depict the nature of the organization deftly. It has to be unique and at the same time, it should be powerful enough to grab the attention of the targeted audience.

Some Successful Stories

• Citi Bank – Brilliant Concept: Practical use of symbolism in logo design is not few and far between. Just take the logo of Citi Bank for example. What it has? It just has a minimalist look and has font and a curve red line, which looks more or less like an umbrella and thereby symbolizing protection and financial security. Now, what else you need to grab the attention of the viewers. A bright idea and the proper placing of symbol can make all the difference.



• Nike – Simplicity: Nike logo is another successful story. Its logo is very simple and does not have more than just a right sign and four alphabets. So what’s the secret of its success? It is not just a brilliant concept rather; it is simplicity, which makes all the difference. Its simplicity helps the viewers to remember it quickly and thus plays a pivotal role in its immense successes.

Maintaining the Right Balance:
This holds the key to success. Simplicity and symbolism both have to be intertwined for generating the perfect shape of a logo. Do not make a logo overboard with a number of symbols because it will ultimately lead to confusion and unnecessary complications. Just make it simple.

There will be nothing wrong to say that one of the primary objectives of designers is to invent creative patterns and ultimately giving birth to a new trend of logo design. This is why each year an exceptional style is observed in this field of designing.

As the days passing by more and more designers are becoming educated of logo designing styles. With their innovative ideas they are creating awesome designs and are introducing enticing customized logos for the business corporations.

Some of the remarkable logo styles of 2009 are listed below:

• Hidden Logos- Logos that show 2 or sometimes more than 2 elements are always exposed with adventure and fascination. Once you can find out the intended message properly, the logo starts attracting you more.
• Candy Stripes- Usually multihued lines are used for making a logo appealing and trendy. If lined up crayons and multi-colored ribbons are used properly, these logos could be able to spread the spirit of joy and celebration.
• Varidot- Dots are never out of fashion in the field of logo designing. Instead, it is observed that dots if applied properly can add high degree of arbitrariness and speed.
• Typographic Logos- Without a good typeface, a logo is incomplete. In order to make a logo effective icon and text should be merged in a balanced way.
• Encrust- this type of a logo provides unique visual message that gives dimension to the shape. It never follows traditional pattern.
• Sequential- In order to show motion in a logo, this sequential concept is being followed. This type of a logo demonstrates movement and mark harmonious progress of an organization.
• Monolgue- In most of the time it seen that letters in monotones let a business message clear to the prospective clients.
• Doily- Delicate swirls are used for making a logo look fancier. This type of a logo conveys the message with fragility.
• Flip Flop- this type of a logo creates exact mirrored images and seems to be really appealing.
• Dandelion- usually logos that are designed following this notion highlight the modern and liberal approach of an organization.
• Mosaic- In this logo a wide variety of pixels is pushed together for making a visual shape. These logos are really appealing.
• Gossamer- In today’s world blurs and transparent logos are quite popular. In the true sense, it conveys the merging of elements.

These are some of the most popular trends that a good logo design company follows.