Trends and crowdsourcing are two most controversial areas of logo design business. A logo should have some contemporary elements, but that does not mean you can constantly follow trends in every logo design. Hundreds of designers follow the same trends frequently and the chances of accidental design similarity are very high.

Crowdsourcing has its negative aspects as well. In fact, crowdsourcing and logo designing contests are creating ethical controversy among logo designers.

What Is the Fuss About Logo Design Trends? - A good logo should be distinctive, meaningful and usable. If your logo has all these qualities, then don’t worry about trends. In fact, “trendy logo” is an oxymoron. Every designer says he wants to design a timeless logo, but trends are temporary. So, how can you design a timeless, yet trendy logo?

If you design a trendy logo, then after a few years it will go out of fashion and you have to redesign it. Trends are not bad, but you should study them for inspiration, not for replication.

When you design a logo, think about the client and try to fulfill his expectations. Generally, every client gives a design brief and you should follow his guidelines.

However, some clients may say you that he needs an “eco-friendly” logo for his business. In that case, you should take a look at the “eco-friendly” trend and sort out the elements that you can use in his business logo design.

Following a trend can be harmful for your client’s corporate identity as well. Trends are generally popularized by famous brands such as Nike (Swoosh), Audi (Olympic circles) etc. Therefore, when you use those elements in your client’s logo, viewers think that your client is following Nike or Audi. Those companies can also file a copyright infringement complaint against you.

Crowdsourcing, Contests and Marketplaces- Crowdsourcing may seem relevantly cheap, but in reality you get what you paid for. Still, crowdsoucing is a good option for those companies who have budget limitations.

Design contest is probably the worst option for a brand logo design. Normally, novice designers take part in logo design contest and they don’t maintain quality in their designs. Some designers submit the same design in multiple contests and therefore, the chances of plagiarism are extremely high.

Marketplace type sites are however not that bad. They offer all in one branding packages at an affordable rate. Small companies can buy those packages and establish their brand identity without burning a hole in their pocket.

A custom logo design can only be successful if the designer has an original idea and uses his skills to shape that idea into a recognizable graphical symbol. Trends may help you in the process of designing, but finally, you have to apply your own concept.

Every business needs a logo. The logo of a company does not just give it a name and face that will stand out from the crowd. It also gives the company a recognition, a way of recollection for its customers. For a logo designer, creating a logo is a challenge. The logo has to look good, be memorable, have a catchy tagline, appeal to the target audience and the list goes on.

What type of logo design leaves a greater lasting impression – simple or complex is a big question for a logo designer. While some designers would say 'simple is the best', 'the simpler the better' and so on, some other designers would always choose to create complex logos. They would say the more complicated the logo, the more appealing it becomes. This post is dedicated to solve the mystery by analyzing both simple and complicated logo designs.

Simple Logo Design: Using simple shapes and few colors makes it easy-to-remember for the eye, so much so that, people can remember it after only a single glance. There is a misconception that marketing simple logos is difficult. This is not true. If you do not believe it, look at the logo of Nike or HP. We all know who they are, what they sell and how good their quality is by just looking at their logos.

The bottomline is, a logo does not need to be intricate in order to be successful.

Intricate Logo Design: Using more colors, more shapes and more style variations make a complex logo. Some designers think these things make a logo more attractive. Though these logos are very attractive to look at, they do not stand out. Since such logos have many colors, shapes etc., it becomes difficult for people to perceive them and makes the message unclear. As a result, recalling these logos becomes difficult.

If a business owner wants to make his company logo a complex one, he can opt for custom logo design and get an intricate logo. But he should keep in mind that a stronger marketing approach needs to be taken in order to promote his business with such a complicated logo because the message would not be clear due to the intricate design.

Understanding the audience is greatly important in case of such complex logos because people would not come up to the company owner and say, 'Hey, I don't get your logo'.

Plus, complicated logos take more time to create. Which can be a downside if a business owner is in haste.

Conclusion

No matter what kind of logo you create, the point is to craft a unique identity of your client's business and leave an impression on the minds of the target audience that would last a long time. If you can ensure that, you know that you've won the heart of your client forever with your affordable logo design service.
 

The tag-line of a company may explain what products and services they offer, but a logo serves a superior function. Several companies sell the same products but a business logo design helps a company differentiate its business from others in their niche.

A custom logo design reflects the image of a company and attracts potential customers. Its the visual representation of a brand that helps increase the value of a product, and does not necessarily have to talk about a business, but only symbolize its excellence.

A perfectly designed logo has some vital qualities that helps a company capture a large market share. A simple yet memorable design that conveys the USP clearly and connects with the target audience is important. Also, remember, a good logo retains its visual appeal, with or without colors. When you design a logo, start designing it in black and white to determine its attractiveness and then add colors.

As the permanent brand identity of a company, a logo should be designed in such a way that it can stand the test of time. If you want to create a timeless design, don’t follow trends, instead aim to reflect your creative thoughts through your design. Of course, the design must look professional, but following trends can stunt your creativity.

A logo should be flexible; for instance, color changes to suit an advertising banner must not confuse its identity. For example, the Apple logo. No matter what color you use on it, people still recognize it as Apple's. As for more practical purposes like printing, make sure you create your logos in the vector format to enable enlarging or squeezing without losing its visual clarity.

A logo can help you create a market presence as a part of an anticipatory marketing campaign before the actual launch of a business. It helps you promote your company through all marketing mediums – from a virtual web ad to a print ad to a TV commercial, to make people familiar with your brand. A professional logo design creates curiosity among viewers, prompting discussion about your company, so, when you finally reveal your products, you can expect a surge of income right after the launch.

A company without a brand logo is a like a man without any ID card. Logo adds value to your business, breaks language barriers and creates a long lasting impression on the consumer. Before you start designing the logo for a company, get some details about their business and target audience. Unless you know the history and objectives of a company, you can’t design an effective logo.

Are you a new logo designer who is planning to create a strong fan base by launching your own blog? If it is so, you must be wondering whether you possess the right skills to launch a successful blog. Most people think that only gifted writers can be successful bloggers. However, this is a wrong notion.

Blogging, of course, becomes easier if you possess good writing skills. However, apart from writing skills, you also need to possess other necessary skills for maintaining a successful logo design blog. We  help you to get rid of your confusion by highlighting the essential skills that will help you to fulfill your blogging goals.

Creativity

This is the most important factor that determines popularity of a blog. Incorporating creative brand logo design in your blogs would encourage people to visit it regularly. Apart from the logos, you can also provide your blog layout with a creative twist. This is effective for distinguishing your blog from millions of others.

Humility

Humility is important for maintaining a successful blog. No one likes to interact with a rude person. As a designer, you should learn to accept criticisms gracefully and possess an open mind, so that you can judge every suggestion from a neutral point of view. You should not lose this humble attitude, even after acquiring in-depth expertise about creating custom logo design.

Remember that humility is an important virtue that will help you in any situation of life.

A Friendly Nature

We felt that discussing this point is important, even if it is somewhat connected to the above-mentioned point. By friendly nature, we mean that as blog owner, you should interact with your readers, evaluate their comments, and reply to them. You should respect the visitors and stay in touch with them regularly.

According to our opinion, possessing a friendly nature will help you to connect with fellow bloggers. This in turn, can be a great way to promote your blog and establish strong relationships. Additionally, this will allow you to learn valuable lessons from them.

Usefulness

Your blog must be relevant to your target audience. Of course, it may be difficult for you initially to understand requirements of your audience. However, with time and experience, you would understand their preferences. Make sure that your blog posts cater requirements of your target audience.

According to our opinion, these skills are essential for maintaining a successful blog. As far as writing the blog posts are concerned, you can always opt for content writing services, if you do not feel confident about your writing skills. Overall, make sure that your blog is informative as well as entertaining.

In the logo design industry, relationship with the client forms the crux of the job. No matter how perfect your design is, at some point you may have to deal with clients who dislike your creations. You may also come across clients who assume that designing a logo is probably the easiest work on earth.

As logo designers, we all are familiar with the reality. We also expect the client to empathize with us. However, consider the fact that unless you explain the reality to clients, they would not understand it. Furthermore, this will help you to improve your working relationship with the client. Here are few things you can explain to the client. 

Designing a Logo is a Creative Process

As mentioned earlier, some clients think that developing a logo does not require much effort. They believe that designers need to refer to few famous designs, which will allow them to come up with original creations. However, this is hardly the reality.

To simplify things, explain to the client the processes involved in creating a custom logo design. Describe the features of a high quality logo, so that it is easier for the client to understand the effort involved in creating a good brand logo.

Forcing the Designer Will Not Solve Problems

Many clients think that they possess in-depth expertise in logo and web design, when the reality is that they are unaware of even the basic aspects of designing. In most cases, such clients force designers to follow their ideas.

As a result, quality of the design is compromised. This in turn, harms reputation of both the designer and the client. However, if you want to improve the situation, inform your client about the repercussions of forcing a designer. Explain the different ways it can negatively impact his project.

Staying in Touch is Important

Some clients simply do not understand the importance of staying in touch. After assigning a project, they will vanish, causing various problems. To stay on the safe side, before accepting a project, inform the client about the importance of staying in touch.

Explain the problems that may arise, if the client does not stay in touch. This will help him to understand the reality.

“One Small Change” would Require Extra Payment

Some clients ask for “one small change” one day before the deadline and expect the designer to do it for free. They argue that this minor alteration would not require great effort and therefore, the designer should do, without charging extra.

If you want to explain the reality to the client, start by discussing the steps involved in implementing this minor modification. Let us assume that the client wants you to change color of the logo. State that for performing this step, you will have to re-export the necessary files and modify the stylesheet. Additionally, you may have to ensure that alterations of color does not affect other aspects of the logo.

Explaining the whole process will help the client to gauge the reality. Clarify that you would expect extra payment for making even “one small change”.

As a designer, it is easy to blame the client. However, you need to accept the fact that every client may not understand the reality. Opting for a pro-active approach can be the best way to improve the situation. Implement these strategies and encourage the client to judge a situation from point of view of the designer.

If you are associated with the logo design industry, chances are high that you have your own blog. You may want to reach out to a wider audience via blogging and highlight your logo designing skills. However, are you sure that your blog will not disappear soon?

We are saying this because every day, thousands of blogs are created in the Internet. Shockingly, 90% of them disappear within few months. If you do want your brand logo design blog to die, avoid committing following mistakes.

Posting Once in Two Months

Irregular posting is the most common reason behind death of blogs. If you publish posts once in two months, it will disappoint your readers because they will not find anything new. Furthermore, this will convince them that you are no longer interested in your blog. Therefore, it is obvious that they would stop visiting your site after a while.

Publishing Boring Posts

People visit blogs because they want to acquire new information. Therefore, if you publish boring posts, it will not create a positive impression on the visitors. In case you fail to find any new information, you can discuss the issue from a fresh point of view. You can also add elements of humor and suspense to spice up your posts.

Opting For Excessively Long Posts

Bloggers do not have many hours to read your posts. Therefore, keep your posts short and simple. In case you want to publish a long post, ensure that it contains valuable information. Do not write long posts, just for the sake of it.

Using Misleading Titles

Using misleading titles can disappoint your readers. They will start reading the posts, expecting discussion on a particular issue. If the post fails to fulfill their expectation, chances are high that they will feel cheated and will not visit your blog again.

To avoid such a situation, choose titles that offer a glimpse of the topics that you are about to discuss.

Posting Repeated Topics

Publishing posts on same topics repeatedly can make readers lose interest in your blog. Since they will not find any new information, they will not feel interested in visiting your blog again. For this reason, avoid publishing posts on same topics repeatedly.

Avoiding Interaction with Readers

If your blog lacks a comment section, your readers will feel disappointed. This is because most people visit blogs to avail new information and express their opinions. If you do not allow them to express their viewpoints, they will feel disappointed.

To retain interest of readers, allow them to interact with you and other bloggers.

Using a Complicated Navigation System

A blog that incorporates a complex navigation system will not be able to retain interest of readers for a long time. If you have opted for a complicated navigation system in your blog, try to simplify it. Arrange the articles in various sections, so that it is easier for visitors to pick out a topic that interests them.

Consider these tips to retain interest of visitors in your custom logo design blog.

Many logo designers choose freelancing because of the advantages it offers. It offers good pay, flexibility, and the freedom to choose projects. However, working as a freelancer logo designer can also be quite challenging. You may not find enough time for your loved ones or fail to stick to deadlines (because the boss is not there to motivate you).

We discuss few challenges that a freelancer may face. Additionally, we offer few tips that would help you to meet these challenges successfully.

Working Alone

This is the biggest challenge a freelancer can face. Experienced designers will agree with the fact that occasionally, creating logo design as a freelancer can be a boring job. The reason is that you work alone. Therefore, chances are high that you may feel bored.

The best way to deal with this situation is to take breaks regularly. To avoid monotony, opt for refreshing activities regularly.

For example, after you finish a custom logo design project, you can meet a friend for lunch. You can also visit a coffee shop and converse with new people. Visit workshops and seminars regularly to update your knowledge. Talk with fellow freelancers and exchange ideas and useful information.

Laziness

While working at an office, the boss motivates us to stick to the deadline. However, when you are working alone, you do not owe an explanation to anyone. This can demotivate you and prevent you from completing the pending brand logo design project.

To avoid feeling demotivated, create a weekly or daily schedule. Stick to it (except in emergency cases). If necessary, download project management software programs available on the Internet. Most of these programs are free and offer customization options. Therefore, you can easily create a routine and avoid laziness.

Shyness

Some freelance designers feel shy to approach clients and negotiate about the price. Unfortunately, for a freelancer, shyness can result in loss of projects.

To get rid of shyness, understand the fact that growth of your freelancing career greatly depends on the relationship you share with your clients. Therefore, do not feel shy to convey your ideas.

Additionally, remember the fact that you are the designer. Therefore, you have the right to quote a price that justifies your effort and time.

An Unorganized WorkPlace

A messed-up workplace can frustrate you. It can even interfere with your work.

Start by cleaning the place. Arrange necessary things neatly so that you do not have to search for them, while working on a project. Place only work-related items in the area. This will allow you to stay motivated.

A Soft Approach

Experienced freelancers will agree with the fact that some clients take advantage of soft-hearted designers. To discourage the client from taking you for granted, prepare a contract that includes necessary terms and conditions.

If the clients wants any extra work from you, inform him that you will charge extra. In any situation, do not let the client to take advantage of your kindness.

Excessive Workload

As a freelancer, you need to pay attention to various aspects. These can include bidding, communicating with the client, creating a contract, and working. As a result, you may find it difficult to spend time with your friends and family.

However, if you do not spend enough time with your loved ones, it can have a negative impact on your overall well-being. To maintain a healthy work-life balance, do not take up excessive workload. Accept projects that will allow you to spend time with your family and friends.

Have you wondered why you manage to remember a particular logo design and forget the rest? This is because of the fact that the human brain tends to remember unique designs.

If you are planning to introduce the logo of your company, choosing customized designs would be a great idea. Customized designs create a powerful impact on the audience’s mind, thus encouraging them to remember your company and its services. We discuss the various benefits of custom logo design.

1. It will highlight your uniqueness

A custom logo design provides the company with a different appeal. It convinces the audience about your uniqueness and encourages people to opt for your services or products. The logo of the Apple company can serve here as a great example. Their logo highlights a half-bitten apple and this has provided it with a unique appeal.

2. It helps to create a good impression

Another advantage of custom logo design is that it creates a positive impression. Logos evoke various responses and if used cleverly, they can encourage the audience to view your company in a positive light. The logo design of KFC, for example, highlights a smiling Colonel Sanders, the founder of the company. It invokes a warm and friendly feeling, thus encouraging customers to try out the products offered by the company.

3. It establishes a brand identity

All companies target to create a powerful brand identity, one that will highlight their values and connect them to the audience. A custom logo design can help you to fulfill these requirements. Consider the logo of ‘Allstate’. It symbolizes trust, protection, care, and evokes a warm feeling.

4. It represents your company

Many companies have successfully created logos that represent goals of the company. Furthermore, many of these logos have retained popularity, even after a decade. Created in 1971, the Nike Swoosh logo, for example, is popular amongst sportsperson and common people, alike. Even 40 years later, the logo has retained its popularity. With help of a simple logo, popular brand ambassadors, and a powerful slogan, Nike has emerged as a successful sportswear and equipment company.

5. Custom logo design indicates professionalism

A custom design can convince the audience that you are serious about your marketing your products/services and enhancing reputation. This in turn, increases their faith and trust in your company. For these reasons, all companies these days emphasize on introducing a unique logo design.

Coming up with creative logo designs is not an easy process. It will involve unexpected challenges, fierce disagreements, and several brainstorming sessions. However, if you handle these issues gracefully, it will contribute in creation of a unique logo design.

If you are planning to hire a logo design company for working on your behalf, ask them to come up with designs that will highlight the positive aspects of your company.