Did you know that paper quality and type could alter color of the printed product? Yes, it is true! Many times, clients blame designers for messing up the colors. However, they are unaware of the fact that in certain cases, the paper quality, and type are responsible for the change of color. In fact, various paper stocks can produce various tones from the same ink color.

Even if you do not opt for color ink, controlling color is crucial. If you print black ink on a color substrate, there are high chances that it would appear containing color.

Paper Types and Printing

Many people, while printing designs, ignore the issue of paper quality. As a result, the poor quality of paper ruins a great logo design. If you are interested in obtaining perfect printouts of your design, paying attention to various aspects is important. These aspects can include design, type of paper, paper quality, and good quality inks.

Remember, that paying equal attention to all these factors will help you to avail high quality printout of your business logo design.

The importance of using good quality paper lies in the fact that customers usually judge a company by evaluating its marketing products. If you provide them with high quality promotional materials, they will automatically assume that quality of your products/services is good and you have an impeccable corporate identity. Consider the fact that customers purchase products only from a trustworthy company.

Issues you should consider…

• Thick paper usually indicates esteem and credibility. If you are handling a prestigious project, opting for thick paper can be a good idea. For printing brochures, opt for 70-100 pound cover. 13 or 14-point paper is ideal for printing postcards.

• If you are interested in grabbing attention of your target customers, choose glossy paper. The gloss finish will highlight designs of the page, thus attracting the customers.

• If you want your logo designs to possess a subtle appeal, printing them on matte stocks can be a good idea. Designs printed on matte stocks suggest exclusivity and grace.

• To enhance appeal of your printed designs, you can use special coatings, such as UV and aqueous. It will protect your designs as well.

• If your company promotes eco-friendliness, use recycled paper stocks. This will convince your customers that you practice what you preach.

While developing designs for a particular project, decide the type of paper you will use for printing purposes. This will ensure that the designs and paper type complement each other. A smart design looks good on a sleek paper. For subdued designs, on the other hand, matte stocks would be perfect.

If possible, request the printer to provide you with free paper samples. This will help you to envision your designs more quickly and efficiently.

Other Factors in Printing

Apart from the type of paper used, the light under which a person is viewing the printed material can also drastically alter the color tone. It can be added here that supermarkets often opt for this technique for changing color of their displays. Lights alter appearance of meat displays, often providing it with a fresher look.

Before signing any deal, do not forget to request the printer to provide you with a proof. Opting for a hard copy, even for digital proof can be a great idea. Remember that a PDF proof will not show correctly the color of your designs.

To ensure that color of the printed product does not change drastically, consider these tips.

Shapes, forms or lines are significant components of logos. The use of shapes and lines has also an impact on the audience you are targeting. The shapes or lines that your logo design artist includes in the design will help people to understand your brand or company. It is important therefore, to know how these should be used in your business logo design.

SHAPES

1. Use of Circles, Squares or Triangles

You will find companies that use circles in their design. Circles are used in logos to depict continuity, safety and perpetuity. For example, 'LG' and 'GE' both use circular logos. You will also find other numerous brands that use circles in their logos. Circle denotes completeness. It establishes a comprehensive corporate identity.

You can use square shaped logos, if you are in the real estate business, since square denotes home and steadiness. Square also denotes equality. However, be careful if you are using triangles in your design, because a triangle often signifies disagreement. You can also use concentric circles that denote shelter or stability.

2. Use Shapes that Amuse

It is fun to use shapes in your business logo. For example, if your business is related to love or romance, i.e. a dating site, you can make use of lively colored hearts.

You can make your logo interesting by combining different shapes. For example, you can merge a square with a triangle and create an impressive illustration. Such an illustration can be used for businesses that are associated with home oriented services. Say for instance, if you are a home loans provider, or a home designer, you can combine triangles and squares to create your company's logo. However, using such shapes might make your logo too predictable. You can make it interesting by including a catchy tagline that evokes feelings of home and hearth.

3. Be Abstract

To avoid being too predictable, you can opt for distinctive twist in your designs. You can combine shapes and include some abstract elements to lure audiences. Use shapes or symbols that communicate the right blend of feelings, emotions and sentiments to a customer. Sometimes, it is also important to make your audience think, without being predictable. However, your logo should look meaningful and match the theme, or activities of your business.

LINES

1. Similar and Consistent Lines

Lines too have symbolical significance. You can use similar and consistent looking lines to guide your customer's vision towards the name of your company, or its initials. This is generally done in logos that are iconic in nature.

2. Use of Firm Lines

If your business is of a serious nature, you can use firm lines to denote dependability and seriousness. For example, if you are dealing with academic text books, you can include stiff lines in your business logo.

3. Use of Curvy, Curly or Stylish Lines

Use of curvy and stylish looking lines is best for businesses that deal in interior designing, or if you are the owner of a fashion brand.