Vector graphics are something that looks exactly like bitmap images but is absolutely different. Vector graphics are not reliant on resolution. In this post, I will talk about why it can be important for your next corporate identity design.

• Creating them is easy: The most interesting thing about vector graphics is that they are easy to create but they provide a look that is similar to complex designs. Use Corel Draw, Adobe Illustrator and Macromedia Freehand. Unleash your creativity and provide your clients with a design like never before.
• Small files: Vector image files are small in size. They are not dependent on color depth and due to their small size, they can be shared and viewed easily. This is one of the reasons why, vector graphics are a good choice for your logo design.
• Re-editing is easy: There's no telling that the design you create will be perfect in the first try. You may need to re-edit it to fit the needs of your client. The components are so flexible that when you edit, there's no need to re-do the whole design. You can edit the areas which needed to be edited.
• Scalable drawing: You can scale vector graphics to whatever size you feel fit, without compromising with the quality. This is a real flexible aspect which makes it a great choice for company brand logo design.
• Look attractive in print and are more aesthetically appealing: Vector graphics look gorgeous in print and because of their clarity and precision, they provide an aesthetically pleasant appearance to the logo you are creating. This is why, when you print them, vector logos look good, irrespective of the size.
• Zero image distortion: You can forget about distorting images when you work with vector graphics. It lets you enlarge images the way you want to and use them in different sizes. There is no pixelation or blur when you enlarge them.
• Suits detailed illustrations, animation and presentations perfectly: Vector graphics use lines and they provide a clarity of look. If you want to create detailed illustrations, presentations or animations, they are a good choice because they allow you to easily convey what you want to convey. In short, they make things more understandable to the audience.
   

Conclusion

Vector graphics can be saved in various formats other than the default EPS such as PDF, AI and PSD. As you've just found out, they are great for using in corporate identity design. However, if you are creating font based logo design, you can get something creative from the web to juice it up.
 

Logo designers always look for design inspiration and new designing trends. Today we will take a look at some of the famous USA based companies’ logos. They will help you understand what designers should and should not do in a logo design project. Let’s start our journey…

1. Wal-Mart- Wal-Mart is world’s largest retailer and they have changed their logo design quite some time in the past 50 years. Their first logo had a wild west look and later they started using sans serif font in the logo to give it a corporate look.

However, at the end of last decade, they changed their logo once again. The current design shows the word “Wal-Mart” in a bright blue color and uses a sun icon. This new logo gave Wal-Mart a more approachable corporate identity and helped them connect with all parts of society. However, some people think the sun icon does not suit with their brand image. Wal-Mart is a retailer and a sun icon goes well with technology oriented companies.

2. General Electric- GE logo is one of the most stylish logo ever. The hand drawn letters are simply gorgeous and they lead your eyes to the famous byline “imagination at work.” This timeless logo was created in 1892 and in the past 120 years, it saw only some minor changes. Its timeless aesthetic beauty is a testament of GE’s brand value. If you want to give your client an immortal brand identity, then GE logo should be your inspiration.

3. General Motors- GM’s logo has nothing fancy in it. Their company brand logo has just has two letters “G” and “M” and the letters are sitting above a line. The large letters and deep blue color assures their target customers that they are here to stay.

General Motors is such a big corporation that most people don’t know how many brands they own. For instance, world famous car brands such as, Chevrolet, Opel, Buick, Cadillac are all created by GM. Can GM logo be your inspiration? It can, if your client has such a massive market presence.

4. Bank of America- Bank of America loves their country. At least, their logo tries to display their patriotism. It looks like the flag of USA and it’s shaped like a football field. The logo symbolizes honesty and hard work. Does your client love his country? Show him the BOA logo and take his opinion.

5. Ford- The famous blue color oval shape logo of Ford did not change since 2003. They don’t use any icon in their logo like other famous car brands. The stylish fonts proudly reflect their brand heritage and invoke a sense of trust in customers’ mind.

6. Hewlett-Packard- Whether you are a computer enthusiast or not, you must have heard about HP. Their logo is recognizable, simple and effective. HP logo flaunts a square outer structure with a circle inside and the letters “hp” is placed inside the circle. As soon as you see the logo, it creates a sense of security in your mind.

7. AT&T- AT&T logo proves that a large corporation can have a “cool” image. Their globe shaped logo is bright, original and bold. In the crowded market of telecom operators, the logo enhances AT&T’s brand value and helps them stand out from the competition.

8. Citigroup- Citigroup has a history of 200 years and they are one of the largest companies in USA. They redesigned their brand logo quite some time in past 200 years. However, the new logo looks very cute and friendly. The red arch over “iti” part of Citi logo symbolizes their all encompassing services.

Logo is the face of a company and you should design it carefully. Take inspiration from the aforementioned logo designs, but don’t just replicate them. Talk with your client; know the history of his business and try to come up with a design that will establish his corporate identity. Offer custom logo services to your clients and help him capture target audience’s attention.

Working in a full-time position in a brand logo design company can be a challenging and yet, rewarding experience. Of course, working in a design company comes with its own advantages and disadvantages. However, for some people, advantages override the disadvantages. Learn more.

You can Enjoy a Stable Income

This is the most important benefit of a full-time job. Unlike freelancing, a full-time job offers you a fixed payment at the end of the month. However, the disadvantage is that even if you work hard on a project, you will not receive extra payments.

You can Focus on Designing Exclusively

If you opt for freelancing, you will have to pay attention to various aspects. These can include bidding on projects, marketing, communicating with the client, and creating the contract. These activities, in turn, can interfere with your desire to create interesting designs.

If you are associated with a company, on the other hand, you can focus exclusively on corporate logo design. You do not need to invest time for completing other activities.

Acquire Information about Business Operations

Associating yourself with a logo design company will allow you to understand nuances of business operations. This in turn, will help you, while launching your own company.

Allows you to Refine your Designing Skills

Possessing designing sensibility is not enough to enhance reputation in this industry. You need to practice your skills regularly. Associating yourself with a company provides you with the opportunity to sharpen your company brand logo designing skills.

At a full-time job you would spend maximum hours in designing. Therefore, you can brush up your skills more effectively.

You can Avail More Resources

A job offers you easier access to resources. With increased knowledge, your output also becomes better. Furthermore, you can update yourself regularly and race ahead of your colleagues.

Offers you Paid Holidays

Unlike freelancing, a full-time job provides you with paid holiday benefits. Large-scale companies even sponsor holiday expenses of employees, along with their families.

Encourages you to Attend Seminars and Workshops

Seminars and workshops are vital for understanding current market trends and updating one's knowledge. Most large-scale companies encourage employees to attend these, so that they can enhance
their knowledge. One can learn various things in these workshops/seminars and meet experts.

Informs you about Preferences of your Target Audience

Your design needs to appeal to a particular section of the audience. Working in a company helps you to understand preferences of the target audience. Furthermore, it teaches you how you can modify your designs to suit preferences of the audience.

Working as a logo designer in a company has various advantages. Most importantly, it allows you to acquire knowledge and contacts that will benefit you in future. Therefore, work hard and enjoy the benefits.

 Growth is a critical issue for any business. Unfortunately, many of us neglect the issue of promoting our logo design business. Reasons can include lack of time and  motivation. Since you do not receive any payment for promoting your business, you start neglecting it. 

Today, in this article, we will provide you with few tips that will help you to promote your brand logo, and consequently, your company. The best part is that implementing these tips will not require much time. Therefore, you can maintain your daily schedule and yet implement these tips.
Offer a Free Presentation

Creating an informative presentation can be a good way of promoting your company brand logo. Explain the purposes of your company, include your few projects, and finally, incorporate a strong call-to-action statement. Participate in any local event and market your company with the help of this presentation. Alternatively, you can include this presentation in your website.

Highlight your Specialty

Highlighting your strengths can be the best way to grow in an industry. May be your forte lies in creating unique website designs. Alternatively, you may possess expertise in using content management systems. Whatever your strength is, marketing it aggressively is important.

Pen down your Thoughts

Sharing your knowledge and experience about the website design industry can be a good way to promote your company. For greater impact, include the necessary information in a book. Of course, writing a book is a time-consuming affair.

In such a situation, you can write a small book (1500-2000 words). To attract attention of people, choose an interesting topic (such as ‘Website Design Mistakes that you are Unaware of’). Distribute the book amongst the local companies. After reading the book, they will realize the mistakes. Chances are high that they will contact you for fixing these mistakes.

Get in Touch with Past Clients

Staying in touch with past clients is a good way to market your company. If they require any logo or web designs, you will be the first person to get a call.

Update your Profile Regularly

These days, clients prefer to check online profile of a company, before contacting it. For this reason, updating your profile regularly is critical. It creates a good impression and convinces the clients that you are serious about promoting your company.

Updating print profile of your company regularly may not be possible. However, you can always update the online profile regularly.

Connect via the Social Networking Sites

In recent times, connecting with people via social networking sites is critical. If you do not have an account in any of these sites, create it. It will take 5-10 minutes.

Organize a Seminar

Another interesting way to promote your company is by organizing a seminar. Invite eminent personalities and discuss about relevant issues. Of course, organizing a seminar does not guarantee immediate offers.

Still, with the help of this strategy, you can create a positive image of your company amongst the audience.

Learn a New Skill

With competition becoming tougher, you need to offer services that others do not provide yet. Learning latest techniques will allow you to deliver unique services and boost image of your company. Carefully choose a skill that will help you to distinguish your company, amongst millions of others.


Participate in Conversations

In the Internet, you can come across various sites where people ask questions, hoping to find someone who can help them. Participating in these conversations can help you to acquire clients. Of course, this is a long-term strategy. Still, if you can implement it smartly, you can build up a good online reputation over time.

Pay Attention to your Sales Pitch

For enhancing image of your company, paying attention to the sales pitch is critical. It will help you to offer a brief introduction about your company in any situation. For best results, practice the sales pitch regularly.

Set Aside Few Minutes

Finally, set aside few minutes every day for coming up with interesting ideas that will contribute in the growth of your company. Note down everything that comes into your mind. Chalk out goals and promise yourself to fulfill them.