Logo designing is one of the vital needs of any company that wants to represent a corporate and brand image worldwide. A professionally designed logo holds the power to create a brand identity and good market base that helps in marketing and attracting more business. Think of the logo of brand companies such as Mc Donald and Nike. Simple yet professionally designed to perfection, these logo designs reach out to customers easily and effectively.

Designing logo is not an easy work that can be done by anyone who can draw and scribble. It needs professionally skilled and experienced designers to create a logo that fulfills the purposes of logo designing as below:

• Marketing of the company
• Let customers know about the company
• Company values and reputation
• Building corporate brand image

While on one hand a perfectly designed logo can help create good reputation about the company among customers, on the other hand a poorly designed logo can have adverse effects on your company image. While designing company logo, it is therefore needed that you avoid certain mistakes that can act as barrier on your way to a successful logo designing:

• Clipart Logo
  Do not use clipart images for your logo. Clipart images are easily recognized as borrowed and unauthentic which in turn affect your company credibility.
• Special Effect Logo
  A logo should be without any special effects. The credibility of a logo stands in its ability to reach out to maximum number of customers in black and white colors without any effects. Make sure not to use any unnecessary effects that do not help add value to your company image.
• The Banner Logo
  A logo should be an individual design that represents your company globally. It should not be crammed in a design of rectangular banner.
• Text Only Logo
  Logo that is designed with only text tends to restrict the main purpose of logo designing. The message and uniqueness of the company do not reach out to customers well. A visual element is important in logo designing to attract potential customer’s attention easily and quickly.
• Monogram
  With monogram logos, it takes more time to build an image among customers. The overlapping letter structure of monogram makes customers confused and does not promote your company image well.
• Complex Logo
  Too much use of image and layouts make a logo complicated which is not accepted well by customers.

It is therefore found that simple logo designing done in solid shape and colors makes a better impression among customers. Make a logo that customers can easily understand and relate.