Five common mistakes to avoid while creating effective logo design
Effective logo design of your company is a part of its branding. If the logo of your business is ordinary looking and does not reflect the nature and stature of your business, it will have no lasting presence in the minds of the visitors, because they are very prone to forgetting things. Moreover, visitors like to relate your product to the logo you have created and therefore logo works as a marketing tool for your brand. People will judge the quality of your brand by the appearance of the logo. So, it is very important for you to get a logo the design which is unique, attractive, creative and relevant.
If some mistake in the logo design prevents the perceiver from appreciating the logo, your business will suffer. It is advisable that you should avoid certain mistakes if you want your business to flag off.
It has become a common trend to incorporate the company name and even company tags in the logo in an attempt to popularize it. And if the designer commits typing errors in the process of getting the logo inscribed with the company name, you can understand the negative impact it is going to have on the business. A single product will not sell as the desired communication fails.
Use of clip arts:
Your logo must have a unique and distinct appearance and feel. Using clip-arts can be a troubleshooting mechanism if you are fed up after struggling to bring out fresh design. But it will buffet your business. The mass availability of standard clip-arts will not only make your logo design identical with that of others, but also make your visitors feel that you are promoting common run-of –the-mill products.
Creating Logo in Grayscale:
As the logo design operates as a marketing tool, it has to be printed in different forms and sizes—from the business cards to the hoarding in public places to your ecommerce websites. If you use Grayscale in designing the logo, it may not have good resolution and appearance when launched in different media.
While designing the logo make sure that you are not reproducing the logo of another company in your effort at drawing ideas from them. Chances are that you will end up in a legal court for stealing and tampering with the patent right of a company. Suppose you have pilfered with great care. Even then your logo design can appear identical with another’s. This confusion will damage your business.
In addition, whatever design you rest on, it has to be simple and pleasing. If the logo features a complex design wrought with meshy lines and texture, the viewers will find it difficult to remember it. Try to give it a neat and elegant look.
These are the common mistakes that logo designers generally commit in their dogged emphasis on innovation and creativity. The end-product is all that counts. Here the effort in drawing the design will not hold water if the logo design fails to create awareness of the presence of your brand and your product does not sell.