Designing a Good Logo – Top Tips to Follow

Simplicity always holds the key to effective logo design. Therefore, it is necessary to avoid crafting something that is intricate or complex. While, doing the same, you must always remember that the icon must instantly relate to your target audience and be easy to decipher. To maintain the simplicity in your design, you can consider following the tips mentioned below:

1.      Incorporate not more than three colors in your design

You love colors! That’s fine, but when it comes to crafting an icon for your business, it is always wise to choose a three-color scheme for the same. Always remember that maximum successful logos feature 1 to 3 colors. Moreover, it is also wiser to include either the color white or black in the design. Going monochromatic with the design is the new trend in the business. Take for example top brands like, BMW, Starbucks, CNN, FedEx, Shell, MLB, etc. Most importantly, Apple has also turned monochromatic. Does this ring a bell?

2.      Choose an Interesting Typeface

When crafting an emblem for your business, you must always remember that complex use of texts is a complete no-no in the industry and is highly unacceptable. If your target audience fails to decipher your logo, they will certainly lose interest in your products/services. Your audience must identify with your brand at a glance. Therefore, you must use bold and clear typeface that can be read without any complexity, even from a distance. For instance, have a look at the logo design of FedEx or Microsoft and you will know about the choice and market demand at ease.

3.      Make the Classic Combination of B&W Work in your Design

You might not always have an access to color display. Therefore, it is essential for you to craft an icon that looks equally good in color and B&W combination. To make the process easier, you can consider doing up a design in B&W initially and then add colors to the design. This would help you cater to the interest of target audience at ease.

4.      Maintain a Good Scalability:

Today, people love having an access to everything on the go. Therefore, you must create a business logo that can be accessed easily throughout various platforms, be it on a mobile device, an iPad, or a laptop. To make this possible, you must focus on the scalability of your craft. The design should neither be big or small and should be read and seen clearly in a range of devices without any trouble. This would help build credibility of your business.

Following the above-mentioned tips is sure to create a perfect roadmap for creating the best logo for your business or brand. However, always remember working with an experienced service professional holding an expertise in Logo Design in India for coming up with nothing, but the best.

Here is a look at some of the biggest logo trends that has helped shape up an impactful and balance logo for businesses all across the world. It never hurts to take an inspiration!

1.      Black and White

A successful logo must holds onto its appeal and attention grabbing power, even when turned to black & white and at times having a logo designed in black & white can actually cater to your need at best. The classic combination that is made all the more powerful with the integration of bold typography stands as a big logo design trend in 2013. This conventional design approach, if done right, can reach out to a wider range of target audience without being outdated or dull.

2.      Mosaic patterns

The use if mosaic patterns in logo has been quite visible over the past few years. The idea is to represent business aspects like ‘values’, ‘multicultural’, ‘growth’, ‘strength in numbers’, ‘coming together’, etc.  Today, a good number of businesses are incorporating mosaic pattern logos by making use of small elements for structuring the arrangement nicely. This particular approach allows organizations to use the design in various formats without the fear of having a blurry effect when used in smaller scale. The color palette that largely registers a dominance of colors like grassy green, organic blue, muted brown, etc are being used largely.

3.      Simplicity

Simplicity is the main key to success. Be it Harvard University or Microsoft, everybody is relying upon the flavor of simplicity to create an intense presence in the market. More and more businesses or organizations are focusing on doing nothing with the design, but yet creating a niche and familiar image in the industry.

4.      App Store Influence

Designing of logos in the line of application design has been quite popular in the year 2013. The wonderfully designed elegant emblems have dominated the application store largely and have also had a positive influence on your devices. Therefore, it is no surprise that today businesses are drawing inspiration from the same in large numbers.

5.      Serrated Edges

Did you find any sort of relief in finally shaking off the logo of Olympic London 2012? If yes, then brace yourself for the emergence and dominance of abstract geometric shape in logo design in the present year. Whatever, be the case, you can hardly miss the appeal and the attention grabbing power that the sharp serrated edges of the design has on people or specifically the target audience.

6.      Focus

If you believed that logos need to be always sharp and crisp, then it is time to change your thought. 2013 is clearly the year of selective focus usage, which can be used to present a logo powered by subtle qualities. The USP of audience attention is focused on the fading of the icon in the background. Such an illusionary effect often creates surreal quality in a logo design.

7.      Incomplete

Simple illusionary effect and missing links are the two aspects that stand as a dominant trend of designing a logo. Removing a number of elements from the design to successfully communicate the dedicated approach of an organization in finding simple and easy solution plays the trick here.

8.      Airline/International

This particular trend of designing a logo is largely motivated by the aspects clear and timeless. The ‘Airline’ inspiration actually refers to an international and modern look that is truly aesthetic in its senses. The focus is usually kept on simplicity accentuated by the use of bold colors. The combination of the bright and bold colors, if matched properly, can offer an unparallel international look and fell to a business alongside enhancing its corporate identity.

The above-mentioned logo design trends 2013 stand as a big inspiration for businesses all across the world. Proper incorporation of the same under the strong guidance of experienced logo design company can help you present an impressive image for your brand.

Developing a Logo: Top Approaches to Follow

Creating a good design for a logo is not an easy task and having good knowledge of Photoshop won’t help you come up with a wonderful sketch. Here is a quick look at some of the approaches and insights that you need to follow for the creating a modern craft for your logo

1.      Brainstorm is necessary for coming up with a good design

Creating a good logo is not all about sitting at your computer and drafting a sketch. You need to sit with your team, talk about the ideas, determine the needs of the particular business and come up with a good draft. Prior to sketching ideas, you must also seek answers to questions like will it be a simple or a complex design? It is always advisable to come up with few options before finalizing a specific one. While creating sketches, you must always let your creativity flow, as it helps coming up with a unique and effective design.

2.      Develop a design based on vector graphics

When it comes to crafting an icon or a brand emblem for your business, you must always consider involving vector graphics in the process. These graphic files are usually mathematical formula of different shapes and break the ground of dots and pixels. What mostly works in favor of vector graphics is their flexibility. You can easily enlarge and reduce the graphic file to fit into any size without much loss in the sharpness of the sketch. Professional logos that are crafted on vector graphics can be equally used on websites, television, commercial print, and in other media.

3.      Embellish the design with appropriate integration of colors

When it comes to using color scheme for a business brand icon, you must always make a careful judgment about using the right colors. You must always choose shades and hues representing the business sense and interest of a particular organization beautifully. For instance, if you are designing a professional logo for a bank, you must always know that orange, pink, etc are certainly not the colors for a bank. You must always focus on choosing colors that comply with the needs of a particular organization.

4.      Create a Black and White version for better judgment

After you are done with the final design, it is always advisable to go for a Black and White version of the same. This is important as it helps you decide and judge the craft at its best. If the business icon seems incoherent in the Black and White version then, you must always consider redoing the same. While checking your design on the B&W blueprint, always have a look at the entire look and feel of the same

5.      Keep in mind the target audience

While developing a professional logo design, you must always keep the target audience and business interest in mind. If it is just for online use i.e. on websites, you can consider playing around a bit with colors, multiple effects, and fades. On the contrary, if it is meant for multiple uses i.e. for websites, commercial printing, television, etc, the choice must always be made determining the expense and compliance with the interest of a particular organization.

6.      Give equal importance to the words like graphics

A logo is not just all about graphics rather it focuses on forming a wonderful blend of graphics and words for optimum results. Words that are used in the particular design are equally as important as the graphical representation of the craft. However, while integrating the words in a seamless manner, you must focus on the appropriate usage of fonts, lettering style, and case. An effortless blend of the both can create a dramatic effect on the particular sketch.

Following the above-mentioned tips can actually help you focus on creating a beautiful logo shining at its best.

In simple words a brand is nothing, but an apparent corporate image of the business in entirety. It is the reflection of a business and its product/services. It is more like the personality of an organization that has been shaped through the observation of the target audience. Professional design of business identity paves the way to business success.

Here is a look at some of the inspiring ideas of corporate branding that succeeded in influencing the minds of the audience –

1.      Brokers Direct –

The main idea behind effective design of the brand was to focus on professionalism along with other aspects like trustworthiness. Additionally, it also highlighted the supportive aspect of the insurance organization in helping the user navigate through the complex task of finding insurance. Additionally, though the organization deals with property insurance solely at the moment, the area of expertise was not restricted on the single aspect as the company is aiming to expand its services.

Furthermore, the identity creation of the brand was also done keeping in mind the fact that the customers can deal with the brokers directly without any intervention of the middleman. Another focus lay on the way the business wished being perceived in the market.

2.      Just Creative Design -

The initial idea behind the creation of a brand identity for this particular organization focused on playing around with the initials of the name Jacob Cass i.e. ‘J’ and ‘K’ for coming up with a good craft. The primary step in the process involved sketching. The initial drafts followed the idea of crafting the logo through pencil sketch.  Once the initial idea was developed, the next stage included playing with the sketch on Adobe illustrator featuring diverse sizes, typefaces, proportion, etc. Finally, the choice was rested upon the pencil sketch featuring the name Just Creative Design with the words ‘Just’ and ‘creative’ colored in Red.

3.      Pinche Pinche

The idea was to create an identity for the brand creating a character of a ‘kitchen boy’. The thought was thoroughly welcomed as it introduced the genuineness of the food served and spoke about quality Mexican food. Another idea of incorporating the visuals of death and hence the image of skull embellished through other decorations were integrated into the same. This helped creating an effective brand identity design for the Mexican food plaza.

4.      David Airey – Digital Luxury Group

The identity design of the brand was to introduce a corporate identity that seamlessly blends the vision of the organization and the modern image of the company. The focus was also kept on portraying the elegant and stylish look of the organization. Additionally, the idea was also to sustain the global development of the organization.

The above-mentioned four organizations have created an inspirational brand identity for the rest of the world to look up to. It is needless to say that these have wonderfully helped the business create a global business niche in the industry.

Here we present to you some of our brilliant and special works in the field of logo design. Surely, the amazing designs would leave you awestruck!

Tasty Karma

Tasty Karma is an organization specializing in the business of dry snacks-food. The main mission of the company is to serve pure goodness of food to health-conscious people. The logo of this particular organization has been designed keeping the four elements of good food i.e. simplicity, purity, health, and taste. The green color and the leaf motif has been integrated in the design to represent the facets of fresh and healthy food while, the red color has been used to project the signs of low cholesterol and healthy heart.

CRS

CRS Commercial and Residential Security deals with the business of installing alarm system in commercial and residential buildings. The organization is headquartered in Las Vegas, Nevada. CRS works to offer safe, secure, and simple living. The logo is designed portraying the way an alarm system works. The red dot has been used in the middle to depict emergency or a security alert. The idea behind the logo focuses on the safety issue.

Poddar Transport

Poddar transport is an organization specializing in the business of transport. The logo for this company has been designed to depict their services. The design showcases the initial ‘P’ and ‘T’ of Poddar Transport. It also integrates the artwork of a road to depict the transport industry and focus on their service area.

What Does the Brand Stand For?

The mission of a particular company is always upheld in an effective manner through an impressive logo. To make this possible, one must be aware of what the brand is all about. This means that it is essential to as to whether the company’s aim is to provide quality products and services, create awareness, inform and so on.

What is the Significance of the Name of the Company?

Designers, while in the process of creating a logotype for any particular business enterprise, delve deeper into the significance of the name of the company. If there is some special meaning, it should be communicated through the iconic representative.

What is the Story Behind the Business?

Most organizations have a story that explains the reason, objective and purpose of their establishment. Now, if the logos are meant to echo this story, the designers must know about the history and it is the responsibility of the entrepreneurs to furnish the designers with enough information.

What is the Brand’s Personality?

Every brand has a personality that can be grasped and appreciated by the target market. For businesses that have a personality, worth communicating, getting an icon that upholds this is a welcome idea.

What is the USP of the Brand?

Highlighting the unique selling proposition of a business through a logo is very necessary and desirable considering the stiff competition in the online world. An icon that emphasizes on everything that is so specific about a particular company becomes preferred and memorable among people. As such, prospective customers get convinced about the specialty of the products and services offered by the business.

Here is a quick view of the essential features of an excellent logo:

• Identity- An iconic representative does not have to delineate every aspect of an organization. It should be identifiable and be a clear indicator to the attributes and values of the enterprise, it represents.
• Simplicity- Icons, unlike diagrams and illustrations, need to be simple to the maximum possible extent. Adding too much of text and special effects ruins an otherwise eye- catchy design. The challenge is in creating simple designs that speak volumes about the organization it is visually upholding.
• Mnemonic- An logo is said to have mnemonic value when it has an emotional appeal and the potential to stay in the memory of people for a long course of time. Expert designers create memorable designs by means of an insertion of some kind of spark in the logos.
• Uniqueness- As an entrepreneur, just as you strive hard to let your business stand out among the competitors, a logo must have uniqueness about it. It is this unique quality of the icon that will pave the way for its retention in the minds of the onlookers.
• Credibility- An logo should be as professional as possible. As such, it should generate a feeling of respect, purpose and most importantly, trust. If the logo is able to uphold the respective organization’s competence, it can be said to fulfill its purpose in the most desirable manner.
• Versatility- If the purpose of an iconic representative is to attract, appeal and communicate; it should do so irrespective of its size or the medium. A logo cannot be considered an effective one if it looks good on the web but fails to do so when seen in print. While color is certainly a very important factor in logo designing, a good icon looks perfect in black and white as well.

If you are worried about your businesses not getting the right exposure among the market, concentrate on its iconic representative and consider rendering it with excellent graphics. A qualified and professional logo designer can come to your rescue in this regard. Expert graphic designers know the precise ways of designing symbols that uphold everything about your organization in an appealing and eye- catching manner.

You might come across several logo designers, promising to offer you with impressive designs. However, while looking for a good logo designer in India, you must take into account the certain factors and make sure that the designer fulfills the following criteria:

• Proper Understanding of Your Design Requirements

To begin with, the designer must have a perfect understanding of what exactly your enterprise does and most essentially, its unique selling proposition. The icon needs to highlight this aspect well in order to capture the attention of the onlookers and leave a long- lasting impression on their minds.

• Expertise in Creating Different Types of Logos

The renowned brands and businesses often keep changing their visual representatives for better look and appeal. Different types of symbols are also tried out by these brands. If you really want the logo of your business to make its mark, you should choose a designer, who is adept in experimenting with his own work. As such, he should be able to create all sorts of logos such as corporate, text- based, iconic, illustrative and so on.

• The Experience of the Designers

The more experienced the designer is, the better will be his knowledge of designing the appropriate graphics for your business. Therefore, it is always better to go for designers who can show you with a portfolio of their works done so far.

With these factors in mind, you can definitely come across professionals, assisting your organization move towards success by virtue of excellent logos

Remember that while a good illustration has the potential to take your brand to new height, a bad one may ruin the very purpose for which it is being done. Here are some considerations which ought to be given a thought for preparing meaningful illustrations:

• Prepare Sketches : Before you start with the design, it is advisable to prepare a sketch on a piece of paper using a brush or a pencil. It has been seen that good sketch always leads to a good design. It can then be scanned and used as a distinct layer in Photoshop or Illustrator. In case your objective is to make illustration of simple structures such as rectangle, triangle, circle and so on, preparing a sketch will help you a lot in saving time once you are using the graphic editor program because you will then know precisely what you need to draw.

• Be Original : If you are drawing out something for an illustrative design, it may not be good at the very first instant, but if you continue drawing on your own, you will surely improve with practice. It is best not to use someone else’s ideas. Look for something unique that will help to distinguish your style from that of others. This simply implies that if five illustrations are working on drawing a mango, each should ensure that his is distinct from the other four.

• Make Proper Use of Color : Once you begin with the sketch, take into consideration the color palette that you use. Colors are very crucial to define the mood of the entire picture: happy or sad, flabby or energetic. Select a maximum of three primary colors for the picture and then use your imagination to try out different half-tones of the primary colors.

• Pay Attention to the Composition : Here composition means the manner in which you are placing the illustration elements on the canvas. This is indeed very important. Keep in mind that figures which are dark in color or of a large size should not find place at the top of your canvas. They are “weighty” and hence you should see to it that they are positioned at the bottom. Another significant rule is that if you are placing a solitary object, the distance between the top of the canvas and the object should be shorter that that between the object and the canvas bottom. This is in line with one of the principal aspects of human vision—the canvas’ optical center is at a higher position than its geometrical center.

Good illustrations can indeed be used in a number of places and are very effective tools to get noticed. These guidelines will help you create illustrations that have their own uniqueness and do not get lost in the crowd.