This question popped in my mind when I saw the London Olympics 2012 logo. It costs a whopping $400,000 and yet, fails to impress anyone. Logo is the face of a brand and some companies think that if they spend thousands of dollars for an insignia, designer will create something extraordinary.
There is no price tag for creativity. Nike got their world famous logo for only $35. On the other hand, in the year 2006, BP spent 4.6 million dollars to create their brand emblem, but it was also criticized.
The effectiveness of an insignia depends upon the designer’s creativity and skills. Unless he understands the client’s brand identity, it’s impossible to add value to it. Online and offline promotion can’t do anything if your insignia has no meaning or sends a wrong message to the viewers.
An emblem should be visually attractive and its different components should match with each other perfectly to convey a strong message. If a corporate emblem can do it, then you don’t have to worry about its price.
Great post! I completely agree with the author’s point of view. Everything that is expensive doesn’t necessarily be supreme. Firstly, the use of loud colors used in the logo hurts the eyes and the overall design looks too untidy and clumsy. I simple cannot fathom how the Olympics logo 2012 could be so high priced when it fails to signify British sport or culture! Just using the words, ‘London’ and ‘2012’ doesn’t make much sense. Yes, the logo does resemble the word ‘zion’ and has created a lot of controversy in Iran. It’s a racist logo!