Criteria that Clients Consider Before Assigning a Logo Design Project

In the logo design industry, the competition to acquire good clients is intense. This in turn makes designers wonder about the qualities they should possess to attract clients. Today, we will discuss few criteria that clients consider to select a designer. Read on.

Experience

Clients prefer designers who are well-experienced and possess relevant expertise. Therefore, you may have to show the client proofs of your creations. If you are associated with a logo design company, you may have to send them your experience certificates. To stay on the safe side, arranging these documents beforehand can be a great idea.

Design Portfolio

A well-made design portfolio highlights expertise of the designer and convinces clients about his/her seriousness. To enhance your reputation as a designer, create an interesting portfolio. Include the most appreciated logo design solutions in the portfolio.

Consider the fact that portfolio acts your representative-it highlights your creativity and strong points.

Professional Approach

Clients also give importance to professional communication. They evaluate communication skills of a designer by judging his/her emails and online conversations.

For best results, check emails carefully, before sending them. Maintain a professional approach. Additionally, while talking on the phone, opt a clear and direct tone. Be polite.

Pricing

Pricing is another crucial criterion for the client. This is especially important if the client wants to stick to a certain budget. In case you quote a price that is high for the client, he may avoid contacting you again.

In such a situation, you can negotiate with the client. Alternatively, stick to your price. However, do not forget to ensure that your quoted price justifies your experience and expertise.

Contract and Project Deadline

Most clients prefer designers who agree to sign a contract. This is because a contract protects interests of both parties, in case something goes wrong. Signing a contract can also increase your professional reputation. The reason is that such a strategy convinces clients that you are willing to undertake responsibility as a designer.

Project deadline is another crucial criterion. The client may ask you number of days/hours you may require to complete a project. He may want to acquire the logo designs earlier. In such a situation, you can either adjust and take up the project or reject it. Even if you take up the project, ensure that you do not compromise with quality in any situation.

Testimonials

Some logo designers fail to recognize the importance of a good testimonial. However, for clients, testimonial is important. A good testimonial convinces them about your expertise and encourages them to trust you.

For this reason, once you complete the project, always request the client or company for a testimonial. This will allow you to acquire important projects in the future.