Logo design is an ever-changing industry. Introduction of new technologies and trends prompt various companies to modify their logo designs. Logo of the famous courier company FedEx can serve here as an interesting example.
An Intriguing Example
Richard Runyan designed the original logo of the company in the year 1973. It included the words ‘Federal Express’ in a diagonal manner and was placed against a blue and white background.
In the following years, FedEx expanded its services, forcing the owners to opt for a new design. Consultants advised the owners to shorten brand name of the company. Accordingly, Lindon Leader created a new design, which included the words ‘Fed’ and ‘Ex’. This logo earned appreciation of the designers and target audience as well.
This example highlights the fact to keep up with the latest trends; designers should update the logos accordingly. In the 21st century, the trend is to opt for 3D designs. To know more, read on.
Reasons behind Popularity of 3D Corporate Logo Designs
For the past few years, the 3D industry has been growing rapidly. 3D corporate logo designs have become popular, because they add a realistic touch to brand image of the company. Furthermore, 3D logo designs have a unique appeal and are visually appealing.
Companies who currently possess 2D logo designs need not worry. With the help of professional logo design solutions, they can now convert a conventional 2D logo to a 3D logo.
Picking out a Perfect Business Logo Design
We stated earlier that 3D logo designs are enjoying great popularity currently. However, this does not mean that you should create a design blindly. Paying attention to certain factors, before developing any design is critical. We highlight some of these factors.
- Opt for simple designs. A 3D logo is already creative by itself. Therefore, there is no need to confuse viewers more by adding bright or artistic designs. Keep the designs simple and neat.
- Vector logos, for example, are simple and effective. Rather than including elaborate visuals, they pay emphasis to simple effects and crisp lines. These in turn, help the audience to remember the brand.
- Creating a design that appeals to the aesthetics of the audience is critical. However, do not allow your creative urge to interfere with purposes of the design. Ensure that the design always highlights the main purpose of the company and conveys the right message.
- Avoid designing a logo that solely revolves around latest trends. Considering classic styles, while developing a logo, will retain its timelessness.
In this article, we revealed the reasons behind popularity of 3D designs. Additionally, we offered few tips that will help designers to create perfect logos. We hope that you liked reading the post. Your valuable suggestions and comments are most welcome.