Logo designing helps to build a brand identity for a company. Besides that, it also represents the values and views of the organization to customers worldwide. In addiction to that, it gives credibility, visibility and stability to a company’s reputation. If you need to design a logo for your company, always maintain to avail a professional logo designing company that understand customer’s need and requirement well.

A common question that crosses the minds of many people in relation to logo designing is that whether symbol or color holds more importance in logo design. According to professionals, logo designing is all about the perfect blend of color and symbol. To justify the above stated statement, lets analysis with help of some popular logos from the corporate world. The logo of McDonalds is just a simple “M” in bright yellow but it stirs enough interest among potential customers. Psychological perspective say that the yellow color used in the design of McDonald helps to arouse the appetite of human and is hence used widely in logo designs of restaurants and cafes. The essence of this logo is therefore greatly based on the importance of the proper use of color. On the other hand, there are company logos that have become widely well known and popular because of its use of symbol in the logo design. For instance take the example of FedEx Company where the use of symbol plays a more important and dominating role than color.

The role of color in logo design
Proper use of color is very essential in logo designing. There are several categories of colors that are used in logo design as per the need and essence of the company. Colors such as red, orange, yellow are known as warm colors which influence emotions and a feeling of warmth among viewers. On the other hand shades of blue such as purple, violet, green etc are known as cool colors that describes calm, apathy and grief. Different colors symbolize different feelings such as the following:

• Black symbolizes power, stability and authority
• White stands for purity, peace and cleanliness
• Green stands for growth, luck and money
• Purple stands for wealth, happiness and royalty
• Orange stands for fun, energy and ambition
• Yellow stands for optimism, laughter and happiness

Role of symbol in logo design
A symbolic effect is equally important in a logo design. It helps give a meaning and identity to the company. There are various types of symbols that are widely used in logo designing such as follows:

1. Text logos: Logo designs that are created with help of textual patterns to symbolize professional outlook, elegance and strength is known as text logo.
2. Imagery Logos: In this type of logo designs use of negative space is made in advantage to comprehend with the human mind set.
3. Combination Logos: Logos created by the perfect blend of text and images are categorized under the combined logos.

Therefore, logo designing is not dependent only on symbol or color but a customer’s ability to connect with the logo and its message. Take the help of professional logo designing companies to ensure you get the best professionally created logo for your company identity.