Logo bears the brand value of an organization and therefore making frequent changes in its shape or form might have an adverse impact on your organization brand value. There is a greater possibility of distracting the attention of the viewers who have hitherto become habituated with associating your website with the logo. Therefore, you need to make a proper market study before opting for such a drastic decision. However, with the changes of time and trend, you need to brush up your organization image in order to survive in this brutally competitive industry and here lies the importance of redesigning a logo.

Difference Between Logo Design and Logo Redesign
If building the brand image of an organization is the main purpose of logo design, bolstering and brushing up the brand image is the main objective of logo redesign. A logo designer just has to think about presenting the natural of an organization through the subtle placement of image, text, symbols etc whereas while redesigning a logo, he has to give utmost attention to capture the trend of the industry without making any major changes in the existing theme and pattern. Therefore, it obviates the fact that redesigning a logo is much complex and intriguing than designing a logo because the designer can’t unfurl his creativity in full swing. (more…)