2012 was a fabulous year for logo designers and we witnessed some great logo redesigns. Generally, big brands seldom change their brand insignia as they don’t want to hamper the long time emotional bond between consumers and corporate symbol, but in 2012, some of the biggest and most powerful brands revived their insignias to maintain

Logo may not be the only branding element of a company, but it’s certainly one of the key elements. Therefore, redesigning a logo is always a challenging task. A long standing logo proves the brand value of a company and helps it penetrate countries around the world. However, if a logo loses its appeal with

Logo bears the brand value of an organization and therefore making frequent changes in its shape or form might have an adverse impact on your organization brand value. There is a greater possibility of distracting the attention of the viewers who have hitherto become habituated with associating your website with the logo. Therefore, you need