Businesses lay a lot of focus in redesigning their logos in order to keep up with the new trends and draw the attention of the emerging customer base. Keeping the fundamentals same, a bit of change is always good for business logo design as it brings a kind of novelty and reinstates fresh brand values. Let us discuss some upcoming trends that are expected to thrive across 2013.

• Back to Simplicity: A lot of big players are considering keeping it simple as far as logo designs are concerned. Many of the business giants like Microsoft and eBay are adopting simple yet prominent typographic identities. Designers are trying their hand at simplistic, elegant logos by adopting the ‘less is more’ perspective.

• Being Geometric: Remember the logo of London Olympics 2012? With an attractive triangular feature, it has provided good stuff for business logo design and a lot of organizations have been inspired by the geometrical patterns. In fact, plain geometrical shapes are quite in fashion when it comes to logo design.  

• Vintage is in: Although technological developments are rapidly changing the way people look at logo design, there is a lot of room for classics, handmade logos. These are elaborately hand drawn and incorporate artistic design aspects like handwriting based typography, textured papers, and so on. With a subtle blend of simplicity and traditionalism, such designs are indeed expected to catch the attention of the target market.

• Sticking to Heritage: The year 2013 will see a number of designers recalling historical heritage. Companies are seen to incorporate the history of their country of origin including the traditions and customs within their logo. The striking factor about such emblems is that they brilliantly reflect the ethnicity of diverse countries. For instance, we have Fiji Airways highlighting the country’s tribal history in its novel identity.

• The Multiple Approach: A number of businesses are opting for the multiple logo approach wherein they are combining two or more distinct logos to build an unique identity. This is indeed a very flexible style of depicting the business and more and more companies are hoped to adopt this trend in 2013.

• The Combining Factor: This trend is in vogue since the past two years and is expected to grow in this year and businesses are more and more inclining towards roping in new concepts for logo designs. You can expect logos which mingle all types of icons, geometrical shapes and more. Have a look at the identity imparted to Orange and T-Mobile’s collective venture EE, and you’ll simply love it.

• Time for some Manipulation: A good deviation from the usual static logos, distorted and manipulated logos are expected to set a trend this year. This calls for a great amount of creativity and imagination on the designer’s part.

• Good to have some Humor: A beautiful instance of this type is the logo for the upcoming Olympics that incorporate vibrant and bright colors. Many companies are considering funnily carved letters with color variations to arouse the interest of their target audience.

• Setting Trends with no trends: Some businesses are expected to come completely revolutionary trends that might include no logo or trend at all!

• Close to Nature: Business logo design might see a lot of natural colors this year. Brick red and purple colored logos are becoming increasingly popular. As companies are adopting a ‘natural personality’, logos with images of leaves, trees and other elements from nature would be common.

As businesses across the globe are indulged in going unique with their brand image, logo designs would indeed see the incorporation of a number of trends. Let’s see what this year has in store for us: completely innovative identities or some modifications of the basics. Time will tell.        

Your business logo is the part and parcel of your corporate identity. There are places beyond your website, leaflets and billboards where you can use your business logo design and maximize its impact. I will discuss those places in this post today. So let us begin:

Favicon : Everybody knows what a favicon is. Let it speak for your brand now. You will surprised to find out how much professional it can make your site look. Besides, it is very useful to target those who browse with multiple tabs open in their browser.

Email Marketing : Email marketing is a proven marketing tool for many online businesses. Through newsletters and promotional mails, you can make your existing as well as potential customers aware of your new products, services and what not. Now that’s a great place to use your company emblem. But be careful with your emails as they can become quite difficult to manage as your customer base expands.

Guest Posting : If you write as a guest blogger, it is a smart thing to lay your business logo out there for readers to see. You will be acquainting a number of people with your brand and build relationships.

Gravatars : Along with guest posts, you can also use Gravatars. Here’s how it works: when you comment on others’ blogs, use your corporate emblem as a Gravatar which is basically a program that gives your email ID a particular image. It can help your brand promotion greatly.

Reddit, Digg : Have you considered social bookmarking sites as these to spread your brand recognition? If you have not, consider it right away. But you have to be careful and tactful. Self-promoters do not really receive warm welcomes in these sites. Still, they are powerful mediums nonetheless.

Last but not the least, do not forget to use your business insignia on your content-rich web pages as well.

These were 5 ways to make the most of your brand logo. To have a strong emblem, you must contact a reputable custom logo design service. Customization is very important to establish your corporate identity.

So, hope these tips were helpful. All the best!

A logo designer is meant to create a brand identity for his client and help him connect with his target audience. Unfortunately, between managing projects and creating a great design, some designers ignore the importance of maintaining good client-designer relationship.

Some designers, despite offering affordable logo design services, fail getting many projects. Poor communication skills is one of the reasons. You may be capable of creating a beautiful business logo design for a client, but if you can’t convince him his target audience will love it, you won’t get to work on it either.

It’s hard to impress a client, if you don’t communicate with him frequently. As a logo designer, your main aim should be to win your client’s trust and convey your designing ideas to him, clearly. Lack of communication can lead to major misunderstandings.

The following communication tips can help you communicate with your clients successfully:

Be Self Assured- When it comes to successful communication, attitude matters a lot. Your confidence should show through your designs, and your body language reflect it. When you go for a client meeting, talk with the client like an expert and make him realize that you can handle any logo design project.

On the contrary, if you appear with a pale face and trembling hands, you can forget about the project. Unless you have faith in your skills, how can you expect clients to trust you?

Listen Intently- Before you design a logo, listen to your client carefully and note down the important points he tells you about his company. Once he finishes explaining, you can ask him all the things you need to know. Communication is a two way process and when you pay attention to your client, he realizes you are really interested in his project.

Talk Objectively- When you explain your design decision, show some relevant data and talk objectively. Evidence proves your point and compels the client to say “yes” to your concept. For instance, if you want to use the “eco-friendly” trend in your client’s logo, show him other eco-friendly logos and submit a report that proves the benefits of a “eco-friendly” logo design.

Keep a Track Record- When you handle different projects at the same time, you are bound to get confused and forget things you have discussed with your clients. To avoid this, you can create project specific folders and store all emails, letters and chat communication in them. Keeping a track of things discussed will not only streamline the process of work, but also avoid unnecessary complications during the same.

Stay in Touch- Some designers won’t contact the client unless the design is complete. This could lead to problems because, if a client tells you that he does not like your designs, you have to design again, from scratch.

Always communicate with your client during the project. Tell him how things are progressing and take his feedback. This strategy may decrease your speed, but it also reduces any possibility of major disappointments.

Business logo design is not just an art but also science because it needs creativity along with strategic aligning of your design with your clients’ goal. In this post, i will discuss the various phases of an entire logo design process for a business. As a designer, going through these phases carefully will help you.

Step 1: Briefing: When clients contact logo designers for a project, they brief them about their company, their brand and their objectives. This is the safest time to clarify your doubts about the design. Ask your clients anything you want to know, or offer any advice in this phase. Remember, your client can tell you all that you need to know, so do not hesitate to ask.

Step 2: Research: After you have been briefed, start your research. Find out as much as you can about your client’s business, industry, stature, competition and marketing. This way, you will be able to identify what risks are associated with the brand logo design project that you have been assigned. You can also learn the challenges involved with this job. This is the phase that cements the path for the project’s progress.

Step 3: Reference Collecting: In this phase, designers see and study different company logos in the same niche which they are going to design for. They observe the intricacies of these designs and use the findings for their logo design. You have to do the same and also keep track of the latest happenings in the world of logo designing. Take inspiration from these latest happenings and be confident about your project.

Step 4: Conceptualizing the Logo: Build a concept around your brief, study and findings. This is the phase when you have to brainstorm ideas and chalk out the entire brand logo design in detail. This phase calls for your absolute dedication.

Step 5: An Interval: This is the phase where you need to take some time off from the work and get some rest. Arrange a meeting with your client and tell them about the progress of your work. If any revision is requested by the client, do it accordingly. Also, listen to your client’s advice and ideas. Then refresh yourself for some time and then get back to work.

This interval will let you analyze your work’s progress, strategies, commitment and your client satisfaction. When you get to work again, you will be able to start with a fresh mind and the result of the analysis will reflect on your work.

Step 6: Revision: Needless to say, your logo design will not come out flawless the first time. It would go through a number of alterations, changes and modifications. After completion, it’s time to revise what you have designed. Since your client cannot afford to keep changing their business logo, you have to present a few variations of the same logo before your client so that they can choose what they like.

Step 7: Delivery: The final phase. You can present your logo as a standalone one or as a part of the context (situation or environment) in which it will be used. Pay attention to your client’s feedback.

Lastly, do not compromise on any phase of your business logo design. Remember, every phase is equally important.

Do share your opinions and experience!

Conflicts are not uncommon in the field of business logo design where you have to work with client’s preferences and opinions. It all starts with some minor verbal disagreements and then rises up to major decision changes from the client’s side. As a result, what suffers the most is your business.

Most clients try to influence the designers into doing something they think is right and most designers try to explain the subtle points of logo design to clients who don’t care about it. Here are some of the ways you can deal with disagreeing clients:

Control Your Emotions

While most designers are very talented, they are not very good at the emotional front. Do not be emotional when your client disagrees with you. I understand how difficult it is to get rid of your own creation if the client wants so but have control over your emotions. That’s the most important way you can control your situation.

Back Your Point Up with Facts

Gather data and whatever information is required to support your point. Bring in some statistical analysis and hard facts that would validate what you are saying.

Lighten the Situation with Humor

Try to make the situation a little less serious by bringing in some humor. Be witty and say something that you know for sure would bring a smile on your client’s face. This would buy you more time and give you the scope to look for a chance of improvement. Plus, on the client’s end, it would make him feel a little less bad about the whole problem.

Accommodate

I’m not telling you to compromise but since you are the service provider, you have to arrive at a point of agreement with your client. After all, your client is the one who is spending the money and if there is no client, there will be no money for you. You do not want that to happen. Adjust. Accommodate his/her wishes.

Communicate

Lastly, keep in mind the fact that you do not only have to have technical skills but also good communication skills to liaison with you clients on every step of the logo design process. Disagreements and conflicts are bound to occur. Getting past them and delivering your work as requested by the client is the key to success for you and your logo design company.

Best of luck!