Building identity with excellence

Dec
17

4 Ways to Design a Logo You Must Avoid

Design a Logo
A logo gives a company immediate recognition all over the world. It inspires admiration, trust and loyalty among the target audience. It’s the flag bearer of an organization’s corporate identity. Unfortunately, most people don’t know the value of a brand emblem and search for cheap brand logo design options. How can you expect that the
Nov
27

5 Highly Popular Brand Logos with Hidden Messages

Brand Logo Design
There must be some logos that you have seen countless times and appreciated their aesthetic appeal, but what if you have never looked closely? Companies often create logo designs with hidden messages so that intelligent customers can decode their true meaning. Let’s take a look at some of those emblems and don’t worry, there is
Oct
19

Importance of Colors in Company Brand Logo Design

Importance of Colors in Company Brand Logo Design
Each and every color sends a psychological message to the viewers and plays a very important role in brand building activities. While some colors make us happy and cheerful, some creates a serious environment. That is why designers should pay utmost attention to color selection while designing a company brand logo. If used properly, a
Sep
14

Chemistry Between Logo and Website

Chemistry Between Logo and Website
The respective importance of a brand’s or an organization’s logo and the website is universally acknowledged. Unfortunately, in some cases the point of connection between these two aspects becomes vague. Reading this article will provide you with an overview of the necessity to blend web design and logo for making your brand presentation a dynamic
Aug
29

The Myth of Coherence in Multiple Brand Logos

The-Myth-of-Coherence-in-Multiple-Brand-Logos
Large companies create or acquire multiple brands to expand their businesses, and when the product range grows, create multiple brand logos to establish separate brand identities for each. Most branding experts are of the opinion that the logo of the umbrella company and all its sub-brands must maintain coherence in design to reflect the same