If you are associated with the logo design industry, chances are high that you have your own blog. You may want to reach out to a wider audience via blogging and highlight your logo designing skills. However, are you sure that your blog will not disappear soon?

We are saying this because every day, thousands of blogs are created in the Internet. Shockingly, 90% of them disappear within few months. If you do want your brand logo design blog to die, avoid committing following mistakes.

Posting Once in Two Months

Irregular posting is the most common reason behind death of blogs. If you publish posts once in two months, it will disappoint your readers because they will not find anything new. Furthermore, this will convince them that you are no longer interested in your blog. Therefore, it is obvious that they would stop visiting your site after a while.

Publishing Boring Posts

People visit blogs because they want to acquire new information. Therefore, if you publish boring posts, it will not create a positive impression on the visitors. In case you fail to find any new information, you can discuss the issue from a fresh point of view. You can also add elements of humor and suspense to spice up your posts.

Opting For Excessively Long Posts

Bloggers do not have many hours to read your posts. Therefore, keep your posts short and simple. In case you want to publish a long post, ensure that it contains valuable information. Do not write long posts, just for the sake of it.

Using Misleading Titles

Using misleading titles can disappoint your readers. They will start reading the posts, expecting discussion on a particular issue. If the post fails to fulfill their expectation, chances are high that they will feel cheated and will not visit your blog again.

To avoid such a situation, choose titles that offer a glimpse of the topics that you are about to discuss.

Posting Repeated Topics

Publishing posts on same topics repeatedly can make readers lose interest in your blog. Since they will not find any new information, they will not feel interested in visiting your blog again. For this reason, avoid publishing posts on same topics repeatedly.

Avoiding Interaction with Readers

If your blog lacks a comment section, your readers will feel disappointed. This is because most people visit blogs to avail new information and express their opinions. If you do not allow them to express their viewpoints, they will feel disappointed.

To retain interest of readers, allow them to interact with you and other bloggers.

Using a Complicated Navigation System

A blog that incorporates a complex navigation system will not be able to retain interest of readers for a long time. If you have opted for a complicated navigation system in your blog, try to simplify it. Arrange the articles in various sections, so that it is easier for visitors to pick out a topic that interests them.

Consider these tips to retain interest of visitors in your custom logo design blog.

Many logo designers choose freelancing because of the advantages it offers. It offers good pay, flexibility, and the freedom to choose projects. However, working as a freelancer logo designer can also be quite challenging. You may not find enough time for your loved ones or fail to stick to deadlines (because the boss is not there to motivate you).

We discuss few challenges that a freelancer may face. Additionally, we offer few tips that would help you to meet these challenges successfully.

Working Alone

This is the biggest challenge a freelancer can face. Experienced designers will agree with the fact that occasionally, creating logo design as a freelancer can be a boring job. The reason is that you work alone. Therefore, chances are high that you may feel bored.

The best way to deal with this situation is to take breaks regularly. To avoid monotony, opt for refreshing activities regularly.

For example, after you finish a custom logo design project, you can meet a friend for lunch. You can also visit a coffee shop and converse with new people. Visit workshops and seminars regularly to update your knowledge. Talk with fellow freelancers and exchange ideas and useful information.

Laziness

While working at an office, the boss motivates us to stick to the deadline. However, when you are working alone, you do not owe an explanation to anyone. This can demotivate you and prevent you from completing the pending brand logo design project.

To avoid feeling demotivated, create a weekly or daily schedule. Stick to it (except in emergency cases). If necessary, download project management software programs available on the Internet. Most of these programs are free and offer customization options. Therefore, you can easily create a routine and avoid laziness.

Shyness

Some freelance designers feel shy to approach clients and negotiate about the price. Unfortunately, for a freelancer, shyness can result in loss of projects.

To get rid of shyness, understand the fact that growth of your freelancing career greatly depends on the relationship you share with your clients. Therefore, do not feel shy to convey your ideas.

Additionally, remember the fact that you are the designer. Therefore, you have the right to quote a price that justifies your effort and time.

An Unorganized WorkPlace

A messed-up workplace can frustrate you. It can even interfere with your work.

Start by cleaning the place. Arrange necessary things neatly so that you do not have to search for them, while working on a project. Place only work-related items in the area. This will allow you to stay motivated.

A Soft Approach

Experienced freelancers will agree with the fact that some clients take advantage of soft-hearted designers. To discourage the client from taking you for granted, prepare a contract that includes necessary terms and conditions.

If the clients wants any extra work from you, inform him that you will charge extra. In any situation, do not let the client to take advantage of your kindness.

Excessive Workload

As a freelancer, you need to pay attention to various aspects. These can include bidding, communicating with the client, creating a contract, and working. As a result, you may find it difficult to spend time with your friends and family.

However, if you do not spend enough time with your loved ones, it can have a negative impact on your overall well-being. To maintain a healthy work-life balance, do not take up excessive workload. Accept projects that will allow you to spend time with your family and friends.

Any business, if it wants to succeed, has to create its brand identity because this is what businesses depend the most on. The core of a business's brand identity is the logo. Company brand logo should be designed in such a way that it conveys both the company's image and message. To create a company's brand identity, a beautiful blend of colors, layouts, fonts, taglines and backgrounds is needed. And this blend is needed in all the marketing materials and stationery set.

Now, let's take a look at what benefits these elements can offer to your business -
 

• Elements such as color, font, layout etc. combine and tap into your audience's psyche – These materials tickle the interest of your audience and make them open their eyes to what you have to show.
   
• Corporate logo design is a better way to communicate than traditional text - Needless to say, viewers can relate better with colors, images, shapes and graphics than just plain text. So, when you are in a time crunch, it's advisable to create motion graphics as that attract eyes faster than static fonts or design.
   
• Don't forget that not every marketing material of yours will be liked by everyone – Let's face it. Not all your logo designs will appeal to everyone. Some people will connect with the design of a particular type of your marketing material such as brochure while others would be enamored by the use of graphics in your billboards. Your aim should be to cater to all these people with eye-catching design.
   
• Having a uniform design throughout all your marketing materials helps – While different materials may appeal to different people, a uniform approach (such as the same color, graphics etc.) throughout all your marketing materials will make make your brand logo appear more professional.
   
• Visual elements are more memorable, therefore more powerful – Most people recognize and better remember company brand logos that are more visually appealing. A very common way to create a logo with memorable visual elements is to create a watermark that will be used on your letterhead, business cards and website. This helps existing as well as new customers recognize your brand faster and better.
   
• If you can create the right combination, it makes your marketing materials more appealing – Don't forget that you are always in competition. There are other players in the market who are targeting the same niche as yours so you have to do something that strikes a chord. Your brochures and business cards may lie in a pile of papers. How do you ensure it's noticed? By creating the right combination of color, font size and use of graphics as well as white space.
   
• Your existing brand logo design can help create new marketing materials – If you are running out of time and have to create new marketing materials, you can take help from your existing brand logo.
   

Your company brand logo becomes more interesting, memorable and emotionally charged with the effective use of attractive logo design. And from time to time, you can modify the logo to increase its effectiveness.

Most business owners are aware of the importance of a brand logo design. However, only few people are aware of the fact that owning a logo in various file and color formats is critical.

Possessing an extensive library of logo files will allow you to send clients any type of file they require. It will also allow you to deal with vendors and printing experts more effectively. In this article, we will target two main issues-file-type and color variations.

Color Variations :

Pantone Color- If you are planning to print your business cards or other documents on a press, opt for Pantone Color. As compared to CMYK color, printing materials by using this color is cheaper.

Full CMYK color- Opt for this color to print full colored advertisements. You can also opt for full CMYK color for printing materials by using your desktop printer.

Grayscale- If you have used two or more colors in your custom brand logo design, acquire a grayscale version. This will help you, while placing the logo in Yellow Pages or newspapers.

RGB Color- This is ideal for using in your email or on your site.

Black and White- This will allow clients to observe the most basic structure of your logo.

File Formats :

Original Graphic- This file format simplifies the process of making minor modifications to the designs. It is also helpful, in case you decide to alter color scheme of the logo.

PDF Format- For best results, prepare PDF files for every color version of the brand logo. For viewing PDF files, you need to download it. It is available at the Adobe website and is free.

GIF and JPEG Format- This is ideal for email or web usage. Create the GIF format by using a transparent background.

EPS Format- Preparing your logo in EPS 10 format can be a great idea. Various programs can open and process EPS. Also, in most cases, printers ask for this particular file format.

Outlined Original Format- In the outlined original format, fonts are outlined. This means that letters are changed into shapes. In Photoshop, on the other hand, layers are flattened and types are rasterized. Prepare this outlined file in the formats mentioned above.

The importance of outlined original format lies in the fact that it retains appearance of the logo design elements during printing. More specifically, this means that your logo would possess the preferred font, even if the printer did not opt for the right font.

TIF Format at 300 DPI- Many ad vendors and printers may request for this file format to develop extra designed materials.

Preparing the logo in all these formats will reduce the need to recreate or redraw the logo for future projects. This will save your time and allow you to concentrate in important tasks.