Any business, if it wants to succeed, has to create its brand identity because this is what businesses depend the most on. The core of a business’s brand identity is the logo. Company brand logo should be designed in such a way that it conveys both the company’s image and message. To create a company’s brand identity, a beautiful blend of colors, layouts, fonts, taglines and backgrounds is needed. And this blend is needed in all the marketing materials and stationery set.
Now, let’s take a look at what benefits these elements can offer to your business –
- Elements such as color, font, layout etc. combine and tap into your audience’s psyche – These materials tickle the interest of your audience and make them open their eyes to what you have to show.
- Corporate logo design is a better way to communicate than traditional text - Needless to say, viewers can relate better with colors, images, shapes and graphics than just plain text. So, when you are in a time crunch, it’s advisable to create motion graphics as that attract eyes faster than static fonts or design.
- Don’t forget that not every marketing material of yours will be liked by everyone – Let’s face it. Not all your logo designs will appeal to everyone. Some people will connect with the design of a particular type of your marketing material such as brochure while others would be enamored by the use of graphics in your billboards. Your aim should be to cater to all these people with eye-catching design.
- Having a uniform design throughout all your marketing materials helps – While different materials may appeal to different people, a uniform approach (such as the same color, graphics etc.) throughout all your marketing materials will make make your brand logo appear more professional.
- Visual elements are more memorable, therefore more powerful – Most people recognize and better remember company brand logos that are more visually appealing. A very common way to create a logo with memorable visual elements is to create a watermark that will be used on your letterhead, business cards and website. This helps existing as well as new customers recognize your brand faster and better.
- If you can create the right combination, it makes your marketing materials more appealing – Don’t forget that you are always in competition. There are other players in the market who are targeting the same niche as yours so you have to do something that strikes a chord. Your brochures and business cards may lie in a pile of papers. How do you ensure it’s noticed? By creating the right combination of color, font size and use of graphics as well as white space.
- Your existing brand logo design can help create new marketing materials – If you are running out of time and have to create new marketing materials, you can take help from your existing brand logo.
Your company brand logo becomes more interesting, memorable and emotionally charged with the effective use of attractive logo design. And from time to time, you can modify the logo to increase its effectiveness.