Avoid Working with ‘Wrong’ Clients to Save Your Logo Design Project

Most people will agree with the fact that the focal point of any logo designfirm is ‘the client’ As a logo designer, client is the main source of your income and plays a critical role in the growth and survival of your business.

Unfortunately, working with some clients may turn out to be a traumatic experience. While few clients try to dominate the designer, others do not stay in touch regularly. This delays the project, with the client refusing to take responsibility for the delay later.

If you want to enjoy a stress-free working experience, avoiding such wrong clients can be a great idea. To simplify things, we discuss few types of clients that a designer should avoid. Of course, it may not be always possible to understand personality of the client beforehand. Still, in certain situations, you can consider these points to avoid a potentially drastic situation.

1) Clients who Believe They Know Everything

Some clients think that they possess in-depth knowledge about designs and force designers to implement their ideas. They are usually egoistic and think that they possess the best knowledge. Even if the designer tries to convince them that a particular idea may not earn appreciation, they will stick to their opinion.

Working with clients usually results in wastage of time and energy.

2) Clients who Do Not Bother about Anything

These clients are diametrically opposite to the above-mentioned client type. They remain detached from the project and do not care about activities of the designer. They possess a vague idea about the project and feel confused, when asked for suggestions.

Also, they do not stay in regular touch with the designer. This may lead to confusion and delays. Therefore, avoiding such clients can be a great idea.

3) Clients who Force Designers to Rush Through a Project

Sometimes, you may come across clients who expect you to complete a project within an impossible deadline. They consider designers as pizza delivery persons who should come up with designs within few minutes.

Such clients usually do not expect quality work and underestimate amount of time required to complete a design project. Avoid collaborating with such clients because they can tarnish your reputation.

4) Clients who are Obsessed with Bargains and Discounts

Some clients ask for discounts and bargains, irrespective of the situation, terms and conditions. Even if you quote a fixed price, they would still try to negotiate. They fail to understand the fact that designing a logo is hard work and also undermine value of a creative design. Working with these clients is definitely not worth it!

5) Clients who Want ‘Perfect’ Designs

Sometimes, you may come across clients who are looking for perfect designs. If you work for them, chances are high that you would face difficulty in fulfilling their requirements because no specific definition of a ‘perfect’ design exists. Therefore, rejecting projects of such clients can be a great idea.

We discussed few client types that may prevent you from enjoying the experience of creating innovative brand logo design or corporate identity design. For best results, stick to clients who appreciate your efforts and trust your instincts.