A Glance at a Few Common Myths in Logo Designing

A logo is a visual representative of an organization and is created with the purpose of leaving a long lasting impression on the minds of the people. A successful logo is one which leads to the recognition of the brand it presents. An expert logo designer in India creates icon that reminds the people rather instantly about the organization, its nature and offerings.

There is much discussion about the concepts in logo designing and the ways in which a business can enjoy getting represented by eye- catchy and effective icons. Even then, not all icons are successful in communicating what it is supposed to nor are they splendid enough to exercise an everlasting impression. Most often, this happens as a result of some myths about logo designing. Here is a short analysis of these myths, overcoming which leads to icons that go a long way in ensuring the maximum exposure of a business.

A Logo Must Communicate What the Company Does

This is one among the many wrong conceptions held by many business owners and designers alike. It is not necessary for an icon to uphold everything about a company like what it sells and so on. It should simply make people identify the organization and also differentiate it from others in this highly competitive market. An expression of what is most important to the company is enough, as an icon is not elaborate enough to communicate the entire story of an organization. Consider the logo of Apple and the point will become easier to understand.

An Icon Must Accompany a Symbol

There is no doubt that icon that carries symbols only are more impactful. However, there is no established norm that the icon has to have a symbol especially, if the symbol turns out to be just a mere decoration. Well- crafted typographical solutions like Sony and Microsoft come across as icons that are deeply ingrained in the minds of the people.

A Remarkable Icon can be a Symbol Only

Symbol only logos work well only when they are advertised and promoted using millions, if necessary. To put it simply, medium sized business enterprises have limited advertising budget and so, it is not feasible for them to create icons similar to the ones, which represents brands like Nike or Mercedes. Even for the really well conceptualized and brilliantly designed logos, just a symbol would often go unnoticed by the people and hence, bear no fruitful result for the business.

A Symbol has to Follow the Conventional Industry Trend

A logo may not always follow the trend of the established industry norms. If the icon is made to adhere to certain trends, the result comes in the form of designs that are similar to many others. For instance, the clothing industry or the real estate industry is represented by the same kind of logos, which should not be the case when it comes to corporate identity design. Breaking the rules is what paves the way for desirable results.

An Iconic Illustration Must be Timeless

Everything changes with time and so does an icon. Eventually, the iconic representatives must also incorporate changes that make it look better and appear more functional. Experts working with the recognized logo design companies in India, therefore, concentrate more on designing something that is consistent presently than creating a timeless logo.

Going by any kind of pre-conceive notions or myths exercise an adverse effect on the outcome, when it comes to logo designing. While there is actually no definition of a perfect icon, it should entirely be in keeping with the nature of the business and the way it wants to be represented.