Large companies create or acquire multiple brands to expand their businesses, and when the product range grows, create multiple brand logos to establish separate brand identities for each. Most branding experts are of the opinion that the logo of the umbrella company and all its sub-brands must maintain coherence in design to reflect the same

There are mainly three elements of a logo- font, color and symbol. While the first two components are easier to select, most designers face a problem with symbol. Corporate identity of a software company and a fast food chain is completely different and expressing that identity through a symbol is really difficult. Common people think

Redesigning a logo is a big issue for any company, because it connects with the target audience emotionally. Recently, a design agency, Base Now, voluntarily redesigned famous NASA logo and requested the organization to accept their design. The new emblem looks very interesting and modern. In past 50 years, space missions evolved a lot and

Logo may not be the only branding element of a company, but it’s certainly one of the key elements. Therefore, redesigning a logo is always a challenging task. A long standing logo proves the brand value of a company and helps it penetrate countries around the world. However, if a logo loses its appeal with

Creating a popular website is a challenging task. Unfortunately, most people are unaware of the fact that maintaining popularity of the website can be equally challenging. If you do not pay attention to your website regularly, chances are high that its traffic will start decreasing, thus affecting your overall profit rates. To avoid such a