The work of a logo is to create an identity for a particular brand to differentiate it from other similar brands. Besides shapes and symbols, colors play an important role in professional logo design because every color communicates some message to its viewers. However, selecting colors is quite challenging, for despite knowing everything about a

Logo designers always look for design inspiration and new designing trends. Today we will take a look at some of the famous USA based companies’ logos. They will help you understand what designers should and should not do in a logo design project. Let’s start our journey… 1. Wal-Mart- Wal-Mart is world’s largest retailer and

Trends and crowdsourcing are two most controversial areas of logo design business. A logo should have some contemporary elements, but that does not mean you can constantly follow trends in every logo design. Hundreds of designers follow the same trends frequently and the chances of accidental design similarity are very high. Crowdsourcing has its negative

As a designer, ideally, your mind should be brimming with ideas. Unfortunately, things do not always work like this in the real world. Many times, designers suffer from creative block, while developing a business logo design. In such a situation, opting for certain smart strategies can help designers to overcome this creative block and design

Logo design is a creative process and it takes time to think of a new designing concept. A small symbol like swoosh (Nike) or a fancy font like Helvetica (Skype, Lufthansa) may look very simple to the untrained eyes, but only a logo designer knows how much time and hard work it takes to conceive